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So far InReach has created 29 blog entries.
1601, 2017

Get to Know the InReach Staff – Glenn Matthews

By |January 16th, 2017|Blog|0 Comments

What do you do at InReach?
I am an Account Executive, responsible for gaining partnerships for InReach. I also collaborate with our marketing team to increase our effectiveness in outbound marketing to prospects.

How long have you worked at InReach?
Two and a half years.

What do you enjoy most about your job?
The comradery I have developed with my […]

1601, 2017

Search Engine Optimization Basics for Professional Education Program Planners

By |January 16th, 2017|Blog|0 Comments

Let’s start from the beginning!  

Search Engine Optimization (SEO) is “the process of affecting the visibility of a website or web page in a web search engine’s unpaid results….”   Why should you care about SEO?  Generally, the higher a site appears on a results page, the greater the number of visitors. Increased visitors should result in more customer conversions.  More customer conversions make you the hero!

However, SEO can be quite complex, and experts can quickly escalate a conversation, throwing words around that can intimidate the best of us:  search engine algorithms, spiders, crawling, white hat and black hat SEOs, and spamdexing to name a few.  Also, SEO has also changed over the years.  Most recently, search engines have worked to create procedures to decrease the impact of manipulation and to increase the chances of truly relevant information being generated by a search.   And that’s what we want to do –work to get OUR relevant information in front of OUR potential learners.

Enough background.

Let’s simplify, synthesize, and identify the things a CE program planner can do to help searchers find your site.

CE Products

Do you even know where your organization appears on a search results page? Experiment with a few searches. Be sure to include in your search popular and not-so-popular courses. If you aren’t appearing on the first page, there’s room for improvement!
Use relevant words in your product title. By “relevant” I mean words your learner would use to search for that course. Using relevant words in a title is a best practice in titling your products without regard to SEO. A good test is to ask yourself the question, “Can your learner making a purchasing decision based on the title?”
Provide unique short and long descriptions for each product. Again, use relevant words your learner is most likely to search to find the product. If there are multiple relevant terms that could be used, mix it up! Use synonyms in your descriptions.
Title your pages. Search engines use page titles as a primary factor in ranking key words. “Most SEO consultants would agree that when it comes to the scale of importance in optimising a website for search engines, proper SEO for page titles only comes behind having good content on your site and having people link to your site.” Page titles are short descriptions of the page. InReach provides default page titles, so all you must do is ask your CSM to turn on that feature. If you want, you can also change the default page titles.
Use social media. By using social media, you become “dynamic, engaged, and interactive” with your marketplace. Search engines are responsive to likes, shares, and followers. Build your online presence by using these tools actively. Post the availability of new courses on social media. Have a speaker write a blog about your CE offerings for the year, and post it! Have speakers offer substance about a topic and include a link to the program on social media. Urge your registrants to use the social media options in the InReach product to let others know they have registered for a course. Maybe you can offer a discount coupon to that post for you!

Again, this a simple approach and a good place to start with SEO.  Know that InReach is always looking forward to help you stay ahead of the curve, and we will always be thinking about what you need to succeed today and every day going forward.

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2510, 2016

Get to Know the InReach Staff: Rob Garner

By |October 25th, 2016|Blog|0 Comments

What do you do at InReach?

I am a Sr. Web Developer at InReach.   I develop and maintain any of our core and internal web applications and services. I participate in design discussions and implement those designs. I also have significant Database development knowledge and the skills necessary to start up and maintain a website on […]

1907, 2016

Online Summer School Isn’t What It Used to Be

By |July 19th, 2016|Blog, Online Continuing Education|0 Comments

Simply put – it’s just better. Ask any professional who meets their continuing education requirements online and they will tell you that the ability to get CE hours whenever and wherever is a huge plus.

In the years since continuing education (CE, CME, CPE, CLE, etc.) was brought online for professional associations and other organizations, we’ve […]

2406, 2016

Get to Know the InReach Staff

By |June 24th, 2016|Blog|0 Comments

The InReach staff member to be featured for the month of June is Stephanie Marshall, our accounting manager!

What do you do at InReach?
“I am the accounting manager at InReach, which means I have primary responsibility for monthly statements and invoices.”

How long have you worked at InReach?
“Since June 2014. It’s my anniversary month!”

What do you […]

2406, 2016

InReach Platinum Service Levels

By |June 24th, 2016|Blog, Online Continuing Education|0 Comments

In the CE marketplace, competition is fierce and your learners’ expectations are high. They’re accustomed to the best online video streaming experience from providers like Netflix, Hulu and even YouTube. So how do you position your organization as the “go-to” resource for CE and meet the demands of high-quality programming?

Elevate your superior topics and speakers […]

2202, 2016

Get to Know the InReach Staff

By |February 22nd, 2016|Blog|0 Comments

An InReach staff person will be featured in each InReach newsletter, so you might get to know the members of the InReach team.  Mark Widner, InReach product manager, is the first to be featured.

What do you do at InReach?

“I’m a product manager, and I also manage testing.  A product manager looks at our current solution […]

2209, 2015

Tips & Tricks to Creating a Program with an Impact

By |September 22nd, 2015|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE|0 Comments

It’s no secret that continuing education is an aspect of the professional world that is here to stay and is quite important. In today’s fast paced world with a workforce that is becoming more and more technologically literate, it’s important that your continuing education keeps up with the times. It’s essential to consider your audience—what […]

1009, 2015

Embrace the challenge, embrace the change!

By |September 10th, 2015|Uncategorized|0 Comments

“Progress is impossible without change, and those who cannot change their minds cannot change anything.” – George Bernard Shaw

 

More often than not, when asked why they’re considering changing up their continuing education program to offer more online options, association leaders cite the need to keep up with the changing times, technologically speaking. They also mention […]

2608, 2015

Jen’s Corner: Tips for a successful webinar

By |August 26th, 2015|Blog, Events, Financial, Healthcare, Legal, Online Continuing Education|0 Comments

Our stellar Webinar Manager, Jennifer Higgins, knows what it takes to give a great presentation. Here are a few pointers she’s gathered along the way that will not only bring a sense of ease to the process, but make the material much more relatable and interesting.
• Remember it’s a team effort, your moderator/webinar coordinator is […]