uwilson

About Uma Wilson

Uma is responsible for the development and execution of integrated marketing campaigns that attract new prospects for InReach. Previously, she held positions at Kinnser Software, National Alliance of Mental Illness Texas and Inquisite. Spanning the for-profit and non-profit sectors, Uma’s experience includes product marketing, project management, market research, data analysis, and events. She holds a Bachelor of Business Administration from St. Edward’s University.
1401, 2016

Strategies for a Happy New Year

By |January 14th, 2016|Blog, Online Continuing Education, Professional Association CE|0 Comments

The New Year is a time for new beginnings, new resolutions, and new ways of thinking that will ensure your resolutions reach fruition. We all start the year with a long list of resolutions and a desire to enact real change. However, as we sift through inboxes cluttered with old holiday offers or deal with […]

2710, 2015

Is Your 2016 eLearning Program Missing Critical Pieces?

By |October 27th, 2015|Blog, Online Continuing Education, Professional Association CE|0 Comments

It’s that time of year again—annual planning. With October almost over, we’re on the downhill coast (or breakneck race…depending on your organization) to the end of 2015. With a new year comes new resolutions, new plans and new budgets, and updating your online continuing education should be an important initiative. Now is the time to […]

2909, 2015

5 Ways to Highlight the Value of a Continuing Education Platform

By |September 29th, 2015|Blog, Online Continuing Education, Professional Association CE|1 Comment

Recently we’ve spent a lot of time of time discussing how continuing education can be an important revenue driver for your organization. And while we’ve gotten some great success stories, we’ve also gotten some questions on how to convince your organization/Board to invest in a continuing education management system (CEMS). So, we kicked the idea […]

109, 2015

The Price is Right!—How to Fine-tune Your Pricing

By |September 1st, 2015|Blog, Online Continuing Education, Professional Association CE|0 Comments

Fine-tuning your pricing in relation to your continuing education programs can have a significant impact on your profits, but it isn’t always easy. We’ve created a must-have tip sheet to take the guesswork out of pricing, and here are 3 takeaways to get you started.

Consider human behavior
We humans are complex and diverse, but our brains […]

1808, 2015

The Path to CE Success

By |August 18th, 2015|Blog, Online Continuing Education, Professional Association CE|0 Comments

Traditionally summer is the time to load up the car with kids, pets, and whatever luggage will fit and hit the road for a summer road trip. And, if you have any hope of reaching your destination, you need a trusty map to guide you through all the twists and turns on your journey.

This summer, […]

2807, 2015

Non-Dues Revenue—Can You Afford to Ignore It?

By |July 28th, 2015|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE|0 Comments

Like many businesses in America, these are challenging times for associations. Between tighter budgets, and changing demographics the traditional business model built on membership dues is in need of a tune-up. One way that associations meet the financial challenges created by changing demographics and tighter budgets is to seek other sources of revenue, non-dues sources […]

1507, 2015

Putting Your Course Catalog to Work

By |July 15th, 2015|Blog, Online Continuing Education, Professional Association CE|0 Comments

Does your course catalog work for you to drive registrations or sales, or do you have to do all the work promoting your content, while your course catalog merely serves as a content repository? For most people, the answer is the latter. Their course catalog is merely a listing of the courses their organization offers. […]

607, 2015

Mobile Learning – Making It Easy

By |July 6th, 2015|Blog, Online Continuing Education, Professional Association CE|0 Comments

These days M-learning, or mobile learning is a big buzz word in the online education field, and many organizations are scrambling to create an m-learning strategy. In a previous post we offered some tips on when and how to develop your m-learning strategy.

Today, we’re going to focus on another aspect of mobile learning—one that does […]

2306, 2015

Marketing Your CE: Promotion

By |June 23rd, 2015|Blog, Online Continuing Education, Professional Association CE|0 Comments

When we talk about the 4P’s of marketing, Promotion always comes last. By this point in the process you should have hammered out all the details with your product, its price and how your learners will access your courses (place). Now, you are ready for the final piece, promotion.

Promoting your product can take many forms, […]

1006, 2015

Meet Blake Wendel – Manager of Client Success

By |June 10th, 2015|Blog|0 Comments

What is your role with InReach?

As the Manager of Client Success I help oversee the day-to-day operations of Production Services, Live Events, Contact Center and contribute to the Client Success team. I spend my time equally between the various departments, and view my primary role as immediately diagnosing and resolving any technical or customer issues. […]