uwilson

/Uma Wilson

About Uma Wilson

Uma is responsible for the development and execution of integrated marketing campaigns that attract new prospects for InReach. Previously, she held positions at Kinnser Software, National Alliance of Mental Illness Texas and Inquisite. Spanning the for-profit and non-profit sectors, Uma’s experience includes product marketing, project management, market research, data analysis, and events. She holds a Bachelor of Business Administration from St. Edward’s University.
1 06, 2015

Marketing Your Continuing Education: Price

By | 2017-09-14T07:53:01+00:00 June 1st, 2015|Blog, Online Continuing Education, Professional Association CE|0 Comments

So we’ve been talking about the 4P’s of marketing and how they relate to the world of continuing education. We’ve looked at Product, Place and now are going to examine Price. Of all the areas of marketing, pricing can be the most complicated, and most impactful. Get pricing wrong and it can cost you big [...]

29 04, 2015

Marketing Your Continuing Education: Place

By | 2017-09-14T07:53:02+00:00 April 29th, 2015|Blog, Online Continuing Education, Professional Association CE|0 Comments

In marketing, the term Place refers to where a buyer can go to purchase your product. For many companies this involves deciding on distribution channels, or what resellers to work with, or whether to hire a sales team and sell directly. When applying the 4P’s of marketing (product, place, price and promotion) to the world [...]

20 04, 2015

Marketing Your Continuing Education: Product

By | 2017-09-14T07:53:02+00:00 April 20th, 2015|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE|0 Comments

If you’ve taken a basic marketing course, or done any reading on the subject, you’ve probably heard of the 4P’s of marketing; Product, Place, Price and Promotion. You’ve been told all you have to do is know what a particular group of people wants, where or how they want to purchase it, what they will [...]

16 04, 2015

Saving Time on Marketing and Communications

By | 2017-09-14T07:53:02+00:00 April 16th, 2015|Blog, Online Continuing Education, Professional Association CE|0 Comments

How much time do you spend marketing your CE content to existing customers? How many spreadsheets do you have tracking what people bought in order to determine which new products they might be interested in? Wouldn’t it be nice if you could automate this? We’ve been thinking a lot about marketing recently. And I don’t [...]

7 04, 2015

True Partnership Involves Sharing

By | 2017-09-14T07:53:02+00:00 April 7th, 2015|Blog, Online Continuing Education|0 Comments

How closely do you partner with your education platform provider? Synonyms for the word partner are colleague, collaborator, teammate and ally; which is exactly how your education platform provider should be described. A large part of any partnership or collaboration is transparency and clear communication. Here at InReach, we believe that an essential element of [...]

31 03, 2015

Podcasts as M-Learning

By | 2017-09-14T07:53:02+00:00 March 31st, 2015|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE|Comments Off on Podcasts as M-Learning

I recently ran across this great infographic on the prevalence of mobile technology, and how that is enabling the boom in m-learning. What made this so interesting is that the m-learning, or mobile learning, they were referring to was podcasting. Most of us, myself included, don’t immediately think of podcasting as a form of mobile [...]

25 02, 2015

Meet Donita Bourns Douglas – Vice President of Client Success

By | 2017-09-14T07:53:02+00:00 February 25th, 2015|Blog|0 Comments

What is your role with InReach? I am responsible for client success, which means I assist our clients in successfully using the InReach product. As the VP of Client Success, this means not only guiding my team; it means personally connecting with clients and going beyond answering questions on how to best use the platform. [...]

18 02, 2015

Launching a Webinar Series?

By | 2017-09-14T07:53:02+00:00 February 18th, 2015|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE|0 Comments

More and more organizations are using webinars to educate their members, establish themselves as thought-leaders in their industry, promote the benefits of membership, or offer continuing education. If you are launching a webinar, here are some things to consider. Are you going to charge for your webinars? If you are offering free content, you need [...]

4 02, 2015

Amazon-ified Learning – What does that mean?

By | 2017-09-14T07:53:02+00:00 February 4th, 2015|Blog, Online Continuing Education, Professional Association CE|0 Comments

I recently read this great blog by Shauna Vaughn, an online learning instructional designer. In her blog, Vaughn dreamed of a world where online learning took inspiration from Amazon’s mission statement and created a more customer-centric approach that kept learners coming back for more. Vaughn longed for the day when learning management systems incorporated some [...]

29 01, 2015

Meet the Team

By | 2017-09-14T07:53:04+00:00 January 29th, 2015|Blog|0 Comments

In the spirit of a new year and a new beginning, we wanted to launch a new blog series that will give a behind-the-scenes look at InReach and the chance to meet the awesome team that works here. To kick-off this series let’s learn a little bit more about the new InReach CEO, Neil Ashizawa. [...]