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I read a Seth Godin blog recently called The River Guide and the Rapids. It’s a post that could relate to a lot of things, but I immediately connected it to the professional associations we do business with.

This week I was on the road, and the wonderful airline that I use almost all of the time had some problems--an entire flight was cancelled and 100 passengers needed alternative travel plans. Comfortably settled in and waiting for my on-time flight, I was able to observe the displaced passengers, and how the airline handled the challenge.

(We recommend that you break them all) Read more »

I read a blog post recently called, “3 Scientific Breakthroughs Plagued by Uncoolness,” written by Janice Boughton, MD.

A hammer is just a hammer, until you put it into the hands of a skilled carpenter, and house paint was, well, house paint, until Pablo Picasso applied it to canvas.

Chances are if you are a continuing education professional, you are also a lifelong learner. 

After all, if you are going to talk the talk, you have to walk the walk.  As a lifelong learner, you can bring passion and credibility to your mission in persuading professionals to commit, without regard to mandatory requirements, to continuing education. Read more »

Before I started working with professional associations, I assumed they were some of the most conservative organizations on earth. Since then, I have learned that many of the people who work for those organizations are quite creative.

Online continuing education (CE) for professionals is here to stay.  Many professional organizations that provide CE moved to online delivery over a decade ago.  Other associations are only now making the transition to online delivery of professional education.

The other night I found myself moved by a piece of art. It wasn’t a Picasso or a Rembrandt, it was kid art. Art often moves us-- music, painting, or performance--by showing us something in a different light, or just because it’s beautiful.

For years the benefits of online education have been articulated with words like “convenient” and “less costly”.