The Thanksgiving holiday does a great job of bringing focus to giving thanks and feeling grateful. My family likes to go around the table and mention what we’re thankful for before digging in on a home cooked feast made with love. This year I am thankful for those who have supported my dreams and [...]
Each year we invite User Meeting attendees to share tips about how they use the catalog most effectively. We call this session Ignite InReach. As always, this year’s Ignite InReach session was packed with helpful tips. This month we would like to share those tips with you! A picture is worth a thousand words: “We [...]
In working with professional associations, nonprofits, and universities, I have been able to observe different approaches in making a decision on: selecting a learning management system, deciding on an integration with an association management software, providing a single sign-on, and even in considering costs related to recording live continuing education sessions. Almost always the [...]
I love Mr. Rogers. Always have and always will. Like many other kids growing up, the phrase “Won’t you be my neighbor?” was a staple of my childhood. The way Mr. Rogers related with us kids, and even adults, was something profound -- revolutionary even! He taught with words of course, but more importantly, [...]
Given the relevance of social media and online marketing, the blog has become a critical piece in promoting products, including educational products. A blog drives traffic to your website, boosts your social media presence, and is welcomed by readers because it usually breaks down a complex subject into a simpler format. All those things are [...]
A nasal learner struggles with an odorless textbook. At a recent conference I attended, a presenter committed blasphemy. He suggested that learning styles were a MYTH. There were audible gasps from the crowd. I felt my blood pressure start to rise and decided to lead the rebellion against this wickedness. After all, I know my [...]
For InReach partners that are associations, member share means the percentage of your membership that buy CE products from you. Knowing your member share is a good thing. First, you can define potential opportunity for growth, and second, you can quantify the number of members that take advantage of what is typically identified as the [...]
After I went out into the real world and was no longer in school, it took me a few years to get used to not having a spring or summer break. Not that I felt entitled to time off, it was just that my body and brain felt like something wasn’t right. It was a [...]
Getting your learner’s attention and holding your learner’s attention is as important with online education as it is with in-person education. When learning is mandated, it can be even more of a challenge to get your learner’s attention. To be an effective presenter, it is necessary to challenge the learner to become personally motivated to [...]
Video is an important aspect of our everyday lifestyle. It drives the daily decisions we make, whether we realize it or not. According to Forbes, including a video on a landing page can increase conversion rates by 80%. They also report the top 3 most effective types of video content are Customer Testimonials (51%), Tutorial [...]
