Convenience: it’s an expectation we have in many aspects of our lives both online and in-person. We’ve grown accustomed to centralized online services where we can get everything we want or need and have it shipped directly to our door in two days. Want to watch a cat video like literally right now? You can […]
In the world of professional continuing education, whether it be education for doctors, lawyers, nurses, or accountants, courses in ethics are almost always required. For millenniums philosophers, professors, and professionals have grappled with the fundamental question “Can ethics be taught?” The short answer is yes but with qualifications. Socrates said that ethics consists of knowing […]
What do you do at InReach? I’m a customer Support Advisor so I help customers on phone calls, chats, and emails, and I also create the weekly handle time reports.
How long have you worked at InReach? I started on 05/16/2016, so almost a year.
What do you enjoy most about your job? I enjoy helping customers! […]
Hello! I hope this newsletter finds you well and achieving your personal and professional goals.
My previous letter to you introduced a theme – ‘personalization’. InReach’s vision centers around personalization – as in, “How can InReach solutions increase the level of personalization between you and your members and learners?”
Market research supports the claim that the number […]
What do you do at InReach?
I am an Account Executive, responsible for gaining partnerships for InReach. I also collaborate with our marketing team to increase our effectiveness in outbound marketing to prospects.
How long have you worked at InReach?
Two and a half years.
What do you enjoy most about your job?
The comradery I have developed with my […]
Let’s start from the beginning!
Search Engine Optimization (SEO) is “the process of affecting the visibility of a website or web page in a web search engine’s unpaid results….” Why should you care about SEO? Generally, the higher a site appears on a results page, the greater the number of visitors. Increased visitors should result in more customer conversions. More customer conversions make you the hero!
However, SEO can be quite complex, and experts can quickly escalate a conversation, throwing words around that can intimidate the best of us: search engine algorithms, spiders, crawling, white hat and black hat SEOs, and spamdexing to name a few. Also, SEO has also changed over the years. Most recently, search engines have worked to create procedures to decrease the impact of manipulation and to increase the chances of truly relevant information being generated by a search. And that’s what we want to do –work to get OUR relevant information in front of OUR potential learners.
Let’s simplify, synthesize, and identify the things a CE program planner can do to help searchers find your site.
Do you even know where your organization appears on a search results page? Experiment with a few searches. Be sure to include in your search popular and not-so-popular courses. If you aren’t appearing on the first page, there’s room for improvement!
Use relevant words in your product title. By “relevant” I mean words your learner would use to search for that course. Using relevant words in a title is a best practice in titling your products without regard to SEO. A good test is to ask yourself the question, “Can your learner making a purchasing decision based on the title?”
Provide unique short and long descriptions for each product. Again, use relevant words your learner is most likely to search to find the product. If there are multiple relevant terms that could be used, mix it up! Use synonyms in your descriptions.
Title your pages. Search engines use page titles as a primary factor in ranking key words. “Most SEO consultants would agree that when it comes to the scale of importance in optimising a website for search engines, proper SEO for page titles only comes behind having good content on your site and having people link to your site.” Page titles are short descriptions of the page. InReach provides default page titles, so all you must do is ask your CSM to turn on that feature. If you want, you can also change the default page titles.
Use social media. By using social media, you become “dynamic, engaged, and interactive” with your marketplace. Search engines are responsive to likes, shares, and followers. Build your online presence by using these tools actively. Post the availability of new courses on social media. Have a speaker write a blog about your CE offerings for the year, and post it! Have speakers offer substance about a topic and include a link to the program on social media. Urge your registrants to use the social media options in the InReach product to let others know they have registered for a course. Maybe you can offer a discount coupon to that post for you!
Again, this a simple approach and a good place to start with SEO. Know that InReach is always looking forward to help you stay ahead of the curve, and we will always be thinking about what you need to succeed today and every day going forward.
InReach has just completed its most successful year since I joined in 2012. The success we experienced in 2016 was a byproduct of the growing relationships we have with you, where we collaborated to make our professional goals a reality. I hope you share my assessment that 2016 was an outstanding year and I thank […]
For continuing education (CE) providers that are “nonprofit,” there is a healthy tension when it comes to pricing your CE products. Many organizational objectives influence the pricing decisions and many of the objectives are competing. In addition to dealing with competing objectives, some of you have to deal with annual changes in leadership and with […]
2016 is coming to a close sooner than we realize! For some of you, the last of the year means the busy season for you and your members; for others the busy season is a distant memory and planning for the next year is underway. No matter what point you are at, here at the […]
What do you do at InReach?
I am a Sr. Web Developer at InReach. I develop and maintain any of our core and internal web applications and services. I participate in design discussions and implement those designs. I also have significant Database development knowledge and the skills necessary to start up and maintain a website on […]