Blog

1601, 2017

Get to Know the InReach Staff – Glenn Matthews

By |January 16th, 2017|Blog|0 Comments

What do you do at InReach?
I am an Account Executive, responsible for gaining partnerships for InReach. I also collaborate with our marketing team to increase our effectiveness in outbound marketing to prospects.

How long have you worked at InReach?
Two and a half years.

What do you enjoy most about your job?
The comradery I have developed with my […]

1601, 2017

Search Engine Optimization Basics for Professional Education Program Planners

By |January 16th, 2017|Blog|0 Comments

Let’s start from the beginning!  

Search Engine Optimization (SEO) is “the process of affecting the visibility of a website or web page in a web search engine’s unpaid results….”   Why should you care about SEO?  Generally, the higher a site appears on a results page, the greater the number of visitors. Increased visitors should result in more customer conversions.  More customer conversions make you the hero!

However, SEO can be quite complex, and experts can quickly escalate a conversation, throwing words around that can intimidate the best of us:  search engine algorithms, spiders, crawling, white hat and black hat SEOs, and spamdexing to name a few.  Also, SEO has also changed over the years.  Most recently, search engines have worked to create procedures to decrease the impact of manipulation and to increase the chances of truly relevant information being generated by a search.   And that’s what we want to do –work to get OUR relevant information in front of OUR potential learners.

Enough background.

Let’s simplify, synthesize, and identify the things a CE program planner can do to help searchers find your site.

CE Products

Do you even know where your organization appears on a search results page? Experiment with a few searches. Be sure to include in your search popular and not-so-popular courses. If you aren’t appearing on the first page, there’s room for improvement!
Use relevant words in your product title. By “relevant” I mean words your learner would use to search for that course. Using relevant words in a title is a best practice in titling your products without regard to SEO. A good test is to ask yourself the question, “Can your learner making a purchasing decision based on the title?”
Provide unique short and long descriptions for each product. Again, use relevant words your learner is most likely to search to find the product. If there are multiple relevant terms that could be used, mix it up! Use synonyms in your descriptions.
Title your pages. Search engines use page titles as a primary factor in ranking key words. “Most SEO consultants would agree that when it comes to the scale of importance in optimising a website for search engines, proper SEO for page titles only comes behind having good content on your site and having people link to your site.” Page titles are short descriptions of the page. InReach provides default page titles, so all you must do is ask your CSM to turn on that feature. If you want, you can also change the default page titles.
Use social media. By using social media, you become “dynamic, engaged, and interactive” with your marketplace. Search engines are responsive to likes, shares, and followers. Build your online presence by using these tools actively. Post the availability of new courses on social media. Have a speaker write a blog about your CE offerings for the year, and post it! Have speakers offer substance about a topic and include a link to the program on social media. Urge your registrants to use the social media options in the InReach product to let others know they have registered for a course. Maybe you can offer a discount coupon to that post for you!

Again, this a simple approach and a good place to start with SEO.  Know that InReach is always looking forward to help you stay ahead of the curve, and we will always be thinking about what you need to succeed today and every day going forward.

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2610, 2016

The Price is Right: CE Products

By |October 26th, 2016|Blog|0 Comments

For continuing education (CE) providers that are “nonprofit,” there is a healthy tension when it comes to pricing your CE products.  Many organizational objectives influence the pricing decisions and many of the objectives are competing.  In addition to dealing with competing objectives, some of you have to deal with annual changes in leadership and with […]

2510, 2016

InReach’s New Event Manager: What it Means for You

By |October 25th, 2016|Blog|0 Comments

2016 is coming to a close sooner than we realize! For some of you, the last of the year means the busy season for you and your members; for others the busy season is a distant memory and planning for the next year is underway. No matter what point you are at, here at the […]

2510, 2016

Get to Know the InReach Staff: Rob Garner

By |October 25th, 2016|Blog|0 Comments

What do you do at InReach?

I am a Sr. Web Developer at InReach.   I develop and maintain any of our core and internal web applications and services. I participate in design discussions and implement those designs. I also have significant Database development knowledge and the skills necessary to start up and maintain a website on […]

2908, 2016

The Results Are In!

By |August 29th, 2016|Blog|0 Comments

Thank you to everyone who answered the 2016 InReach Customer Survey. It’s certainly not an easy task to speak honestly, but you did and your positive feedback was incredible! From discussing your overall satisfaction to specific department recognition, we could not be happier with all you had to share!

Product Features

One area that received significant attention […]

2908, 2016

Training to Be the Best!

By |August 29th, 2016|Blog|0 Comments

The Olympics are now over and the medals distributed. Winners and “losers” have packed their bags and gone home to cheering crowds or supportive friends and family. If you are like me, you admire the hard work that goes into competing. Qualifying for the Olympics doesn’t just happen. The opportunity to compete and win is […]

908, 2016

A Minute on the Internet

By |August 9th, 2016|Blog, Online Continuing Education|0 Comments

The Internet, whether you love or hate it, it’s everywhere and used practically by everyone. Aspects of everyday life like asking for directions, purchasing household items, of course getting continuing education and hey, even finding romance, can all be done online. Such easy access at your fingertips; how wonderful!

When thinking about the fact that the […]

1907, 2016

Online Summer School Isn’t What It Used to Be

By |July 19th, 2016|Blog, Online Continuing Education|0 Comments

Simply put – it’s just better. Ask any professional who meets their continuing education requirements online and they will tell you that the ability to get CE hours whenever and wherever is a huge plus.

In the years since continuing education (CE, CME, CPE, CLE, etc.) was brought online for professional associations and other organizations, we’ve […]

2406, 2016

Get to Know the InReach Staff

By |June 24th, 2016|Blog|0 Comments

The InReach staff member to be featured for the month of June is Stephanie Marshall, our accounting manager!

What do you do at InReach?
“I am the accounting manager at InReach, which means I have primary responsibility for monthly statements and invoices.”

How long have you worked at InReach?
“Since June 2014. It’s my anniversary month!”

What do you […]