InReach

Let’s face it—the times, they are a’changing.  Currently, Millenials make up a third of the workforce, and by 2020 they’ll be in the majority. Not to mention, they’re an interesting bunch to employ, engage and retain. Here’s a great round-up of articles to begin learning what makes this newest generation tick. Meet the Millennials: The consumers to change the marketing landscape Nextweb.com Understand what millennials value, and discover the best ways to connect with them and market to them. Designing New Opportunities for Millennial Members Association Now Look at how AIGA, the professional association for design, is adjusting to changing membership demographics and [...]

Our clients often ask us, “How should I price the CE courses that I provide to the professionals in the industry our organization serves?” Understanding our answer is typically the easy part. Executing upon our answer seems to be more of a challenge. This blog posting is the second part of a two-post series and is intended to help you to establish the proper price for your content. Last week we discussed cost-plus versus value-based pricing, and how scarcity can affect demand (you can read the entire post here. We ended last week’s blog with the question, “What makes a course [...]

There’s an old technology riddle about the power of the networking effect.    It goes something like this: What’s the value of one fax machine?  Zero. What’s the value of many fax machines?  Infinite. The network effect basically says the more network “nodes”, the more valuable the network, and it is NOT a linear equation, it’s generally logarithmic. I attended the Avectra User Group Conference in early March and I saw the networking effect in action.  Several hundred Avecta clients were there and we generated some interesting sales opportunities, which is generally how most vendors judge the success of these events.  But [...]