CLE Branding Archives - InReach Continuing Education Management System

Your Brand: by InReach

InReach — Thu, 13 Nov 2025 21:57:56 +0000

Ways to Leverage Your Brand

If you were to gather your learners into a room and ask them to match brands to logos like a white check mark, a blue bird or a little apple symbol, how well do you think they would do? What if you did the same exercise with your logo and those of your competitors? Do you think the results would be the same?

Branding Consistency

Associations and continuing education providers rarely have the marketing budgets of Nike, Twitter, or Apple. However, those companies use branding consistency, and that approach fits any budget. When you shop for shoes or a smartphone, you often look for brands with strong and consistent messaging. That consistency makes the brand easy to recognize. If you want to stay competitive, you must work to build that same level of consistency. One easy way to improve your consistency is to audit your InReach-powered catalog. Some things to look for:

Does the banner or header match your current website’s banner/header?
Do the navigation menus get your learners to where you want them to go if they’re going back to your organizational website?
Is there consistency in the color pallet and fonts across the catalog and your organization website?
If you use the right hand real estate on the catalog home page, are you using that to reinforce your brand, or is it housekeeping language that could be placed elsewhere?

Email Blast Branding

In addition to the catalog pages, when was the last time you looked at the system-generated emails that are delivered through InReach? Are the emails fully branded or simply plain text? Utilizing these informative emails as another extension of your brand is a great way to not only inform your learners of their registration information, completion status, etc. but also add another learner touch point to your brand.

Are you ready to become the Nike, Twitter or Apple of continuing education? Contact your Client Success Manager today explore the possibilities and become emPowered by InReach.

The post Your Brand: by InReach appeared first on InReach Continuing Education Management System.

Ripping Out the Digital Shag Carpet

InReach — Sat, 11 Jan 2025 16:18:36 +0000

Digital Visual Trends

Shag carpets, crocheted owls hung on the walls, floral prints and orange: if you grew up in the 1970s, chances are your house was decorated with at least one of these (or most likely all) home décor trends and at the time, they looked great. Looking back on those trends now produces feelings ranging from, “Whatever happened to those ceramic mushrooms?” to “I’d rather die than have anything orange in my house.”

No, this article isn’t about a recent resurgence of trends that shouldn’t ever be popular again, but the nauseating visual I’ve (hopefully) created for you leads us into the topic at hand: modernizing and updating the look and feel of your InReach powered CE catalog. Now there’s no way your catalog is as bad as the average suburban home in the 1970s, but if you’re not keeping an eye on what’s considered modern, you could very well find yourself lagging behind the competition.

So what is considered modern in terms of website design and how can we help? Here are just a few things we can do to your catalog to give you the competitive edge:

Update: Flattening

Gone are the days of drop shadows and gradients, these days it’s all about flat, flat, flat. We’re talking about bold colors and fonts, borderless, self-contained elements and a clean appearance. Having trouble picturing it? Check out the before and after:

Before: After:

Before:

After:

Contact Us Pop Up

We pride ourselves in delivering world class support to your learners when they have an issue or a question. We’ve now made it easier to access that world class support with a collapsible pop up that follows learners throughout the shopping experience.

Enhanced Log-in Page

Tired of the same old log in page? We can give it a facelift!

Before:

After:

Like what you see? Ready to rip out the avocado green shag carpet? Contact your CSM today to explore all of the available options in modernizing your catalog.

The post Ripping Out the Digital Shag Carpet appeared first on InReach Continuing Education Management System.

Learning from the Differences in CME and CLE

InReach — Wed, 10 Jan 2018 23:08:09 +0000

CLE and CME: What’s the Difference?

“We learn from each other. We learn from others’ mistakes, from their experience, their wisdom. It makes it easier for us to come to better decisions in our own lives.” – Adrian Grenier

Several years ago, I started working at InReach. I love my job for many reasons: great clients, hardworking and fun staff, and I’m always learning. Coming from the continuing legal education industry, I felt quite comfortable in that realm. I understood the rules, and I understood the culture.

However, to effectively do my job, I had to learn about other industries: healthcare, finance, etc. I’m still learning, but I do better understand continuing education in those other verticals, including the culture around providing that education.

What We Have in Common

After our InReach User Meeting, I noticed how much our clients share in their continuing education work. They all deal with governance, learners, marketing teams, and speakers. But industries also differ in important ways. Can we learn from those differences? Absolutely.

What InReach Legal Partners Can Learn from InReach Healthcare Partners

Learning Objectives

Identify and publish learning objectives with every program

Healthcare partners are required by rule to expressly identify the learning objectives of their programs. Legal partners are not required by rule to do so but recognize the importance of doing so —deliver what you promise. In the chaos of day-to-day work, doing the things that are good, but not required, easily falls by the wayside, including the formal creation of learning objectives. Legal partners need to incorporate this task into programming planning checklists, and just do it!

SSO

Make registering as convenient as possible with a single sign on

Healthcare partners are focused on providing their learners with the easiest possible shopping experience. This means navigation that gets the learner to the online catalog with few clicks, and this means providing single sign on (SSO), so their learners must remember only one username and password. Granted, our healthcare partners came later to the online education game, so the understanding of the needs to provide this type of service to learners was more commonly known. Legal partners should consider the SSO option because the convenience alone can make your learner only shop your catalog.

Evaluations

Determine if learning objectives were met with every program

Healthcare partners must measure outcomes through evaluations and tests, as required by rule. Legal partners don’t have the same obligation, but measuring outcomes can still be valuable. For instance, many InReach legal partners now need to provide mandatory new lawyer training. When a Court or leadership mandates this programming, treat outcome measurement as a best practice. Collecting and analyzing this data helps you refine topics, adjust timing, choose speakers, and fine-tune sessions. After all, the goal is to develop better lawyers.

What InReach Healthcare Partners Can Learn from InReach Legal Partners

Licensing Cycle

Increase available programming with a set plan and cycle programming

Legal partners provide more programming because they plan and cycle programming. For example, there is a two-day bankruptcy program every year, around the same time, and generally, using the same volunteer program planner. Deadlines are identified and adhered to in most instances. Every year the work is easier, takes less staff time, and allows staff to devote their energy to first-time programs and recent updates. This type of programming is on an annual or bi-annual basis. Overall, it results in the creation of more content, especially when the sessions are recorded. Some healthcare partners do repeat conferences annually, but they do not as frequently capture the content. It also results in saving time and allowing staff to do something new and different for learners.

Sharing Network

Use the InReach Sharing Network aggressively

Legal partners aggressively use the InReach Sharing Network to create the most comprehensive catalog. In legal there are federal and state laws, and as a result there are programs created that are relevant to every legal partner. Some legal partners plan with the idea of leveraging the InReach Sharing Network. Healthcare partners will produce what could be national programming but will add a state perspective to the program. The lesson learned here is think about the sharing network when you are planning. Of course, you never compromise when it comes to providing what your learners need, but if you can do that and still create a program that is marketable to other providers, why not?

Creativity

Be creative

Legal partners go crazy from time to time and provide programming that teaches and entertains, musicals, tours of vineyards, history lessons, and even bringing dogs to a program! These things lighten the mood and make the day more interesting. Why couldn’t a healthcare partner do a program with someone playing Dr. Dreamy? IJS!

Let’s celebrate our differences and steal from each other like any good CE staff person would do! Questions? Contact me: nashizawa@inreachce.com.

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