Ways to Leverage Your Brand
If you were to gather your learners into a room and ask them to match brands to logos like a white check mark, a blue bird or a little apple symbol, how well do you think they would do? What if you did the same exercise with your logo and those of your competitors? Do you think the results would be the same?
Branding Consistency
Associations and continuing education providers rarely have the marketing budgets of Nike, Twitter, or Apple. However, those companies use branding consistency, and that approach fits any budget. When you shop for shoes or a smartphone, you often look for brands with strong and consistent messaging. That consistency makes the brand easy to recognize. If you want to stay competitive, you must work to build that same level of consistency. One easy way to improve your consistency is to audit your InReach-powered catalog. Some things to look for:
- Does the banner or header match your current website’s banner/header?
- Do the navigation menus get your learners to where you want them to go if they’re going back to your organizational website?
- Is there consistency in the color pallet and fonts across the catalog and your organization website?
- If you use the right hand real estate on the catalog home page, are you using that to reinforce your brand, or is it housekeeping language that could be placed elsewhere?
Email Blast Branding
In addition to the catalog pages, when was the last time you looked at the system-generated emails that are delivered through InReach? Are the emails fully branded or simply plain text? Utilizing these informative emails as another extension of your brand is a great way to not only inform your learners of their registration information, completion status, etc. but also add another learner touch point to your brand.
Are you ready to become the Nike, Twitter or Apple of continuing education? Contact your Client Success Manager today explore the possibilities and become emPowered by InReach.
