Financial

It is baseball time in America and one of the best quotes from a baseball movie is from Field of Dreams:  “If you build it he will come.”  Some have used the quote changing “he” to “they.”  In the movie there was a bit of doubt and a little risk taking in the building of a baseball field, but “they did come.” Building and launching a successful online continuing education catalog is not unlike the efforts taken in building the baseball field in the movie.  If you want to guarantee that “they will come” all it takes is a plan to [...]

Our clients often ask us, “How should I price the CE courses that I provide to the professionals in the industry our organization serves?” Understanding our answer is typically the easy part. Executing upon our answer seems to be more of a challenge. This blog posting is intended to help you to establish the proper price for your content regardless of industry or topic . First, we need to understand the two main pricing methods that you may choose to follow when establishing your prices: Cost-plus pricing – prices which consider the total cost you incur to create and deliver the course; [...]

This article originally appeared in the International Association of Continuing Education & Training newsletter. In the past decade, continuing education (CE) has experienced a distinct trend with respect to the stages of maturity CE providers go through to bring the benefit of online CE to their members and participants. Most member organizations started at the lowest level of maturity, which was to provide in-person events that allowed participants to earn CE credits. Though the CE was provided in-person (not online), some organizations utilized the Internet to take event registrations from their members — a small first step towards online CE. The [...]