Marketing your continuing education courses

We Love a Good Referral How many of you buy a grocery product because your Mom or Dad told you a certain brand was the best?  If you are like me, you didn’t do any independent research to verify your parents’ recommendation.  You trusted them and acted on it.  You’re welcome, Tide.  In its simplest form, this is referral marketing. Referral Marketing Referral marketing is defined as a “method of promoting products or services to new customers through referrals, usually word of mouth.  Such referrals often happen spontaneously but business can influence this through appropriate strategies.”  Studies and surveys have proven [...]