Professional Association CE

In last month’s article, we looked at the overarching maturity curve of online continuing education (CE), from online registration all the way through to fully blended learning. Over the next few weeks, I’ll break the curve down to three segments to help you identify where your organization is and how you can progress up and to the right. First though, let’s take a minute to think back on the days before the Internet was widely available. The days of Sonny & Cher, Celtics-Lakers rivalry and rotary phones, or even Doogie Howser, Bruce Springsteen and cassette tapes. Back then the most common ways [...]

So, naturally, it MUST be time for a few New Year’s resolutions! I took a few best practices from our most successful clients and turned them into resolutions for you CE Directors out there that are looking for a way to make 2014 the best year ever. Drum roll… 1) I resolve to understand my members educational needs better and to deliver on them. You should be surveying your CE purchasers on an annual basis—and NOT as part of the general member survey. What keeps my members up at night when it comes to education and compliance? How can I help [...]

Selling the value of your organization’s membership can sometimes be tricky. What are potential members looking for? What will retain them? What will keep them actively engaged? Earlier this month on Forbes.com, Patrick Hull gives professionals four reasons they should join trade and professional associations. Conversely, as one of the associations professionals are considering joining, it is your responsibility to highlight how you meet these needs. Excerpted from Hull’s article, here are the four benefits professionals should be looking to their associations to provide: Education: Associations offer a variety of educational opportunities from webinars to national/international conferences. I’ve found that the [...]