In marketing, the term Place refers to where a buyer can go to purchase your product. For many companies this involves deciding on distribution channels, or what resellers to work with, or whether to hire a sales team and sell directly. When applying the 4P’s of marketing (product, place, price and promotion) to the world [...]
If you’ve taken a basic marketing course, or done any reading on the subject, you’ve probably heard of the 4P’s of marketing; Product, Place, Price and Promotion. You’ve been told all you have to do is know what a particular group of people wants, where or how they want to purchase it, what they will [...]
How much time do you spend marketing your CE content to existing customers? How many spreadsheets do you have tracking what people bought in order to determine which new products they might be interested in? Wouldn’t it be nice if you could automate this? We’ve been thinking a lot about marketing recently. And I don’t [...]
How closely do you partner with your education platform provider? Synonyms for the word partner are colleague, collaborator, teammate and ally; which is exactly how your education platform provider should be described. A large part of any partnership or collaboration is transparency and clear communication. Here at InReach, we believe that an essential element of [...]
