Monthly Archives: April 2015

In marketing, the term Place refers to where a buyer can go to purchase your product. For many companies this involves deciding on distribution channels, or what resellers to work with, or whether to hire a sales team and sell directly. When applying the 4P’s of marketing (product, place, price and promotion) to the world of continuing education, Place is one that can feel more esoteric since you are not dealing with a physical product. When your product is educational content rather than a physical object, the question isn’t so much about a sales team or resellers, rather it is about [...]

How much time do you spend marketing your CE content to existing customers? How many spreadsheets do you have tracking what people bought in order to determine which new products they might be interested in? Wouldn’t it be nice if you could automate this? We’ve been thinking a lot about marketing recently. And I don’t mean just marketing InReach (though that is always a plus) but how to help clients market their content to learners. As a marketing professional, I know how time consuming this can be, and I really rely on technology to help me maximize my time. That’s why [...]