Yearly Archives: 2014

Let’s face it—the times, they are a’changing.  Currently, Millenials make up a third of the workforce, and by 2020 they’ll be in the majority. Not to mention, they’re an interesting bunch to employ, engage and retain. Here’s a great round-up of articles to begin learning what makes this newest generation tick. Meet the Millennials: The consumers to change the marketing landscape Nextweb.com Understand what millennials value, and discover the best ways to connect with them and market to them. Designing New Opportunities for Millennial Members Association Now Look at how AIGA, the professional association for design, is adjusting to changing membership demographics and [...]

Our clients often ask us, “How should I price the CE courses that I provide to the professionals in the industry our organization serves?” Understanding our answer is typically the easy part. Executing upon our answer seems to be more of a challenge. This blog posting is the second part of a two-post series and is intended to help you to establish the proper price for your content. Last week we discussed cost-plus versus value-based pricing, and how scarcity can affect demand (you can read the entire post here. We ended last week’s blog with the question, “What makes a course [...]

There’s an old technology riddle about the power of the networking effect.    It goes something like this: What’s the value of one fax machine?  Zero. What’s the value of many fax machines?  Infinite. The network effect basically says the more network “nodes”, the more valuable the network, and it is NOT a linear equation, it’s generally logarithmic. I attended the Avectra User Group Conference in early March and I saw the networking effect in action.  Several hundred Avecta clients were there and we generated some interesting sales opportunities, which is generally how most vendors judge the success of these events.  But [...]

InReach held its first Annual User Group Meeting two weeks ago, following the ACLEA conference here in Austin.  We were very pleased with the turnout, especially since it’s our first attempt.  And even more pleased with the feedback we received as to the value it delivered.  It was great to see a good cross section of legal, medical and financial services clients in the room. We presented the Ohio State Bar Association with our 2013 Partners in Excellence Award.  This award is given out annually to the client that we feel has exemplified everything we encourage our clients to do in [...]