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Our clients often ask us, “How should I price the CE courses that I provide to the professionals in the industry our organization serves?” Understanding our answer is typically the easy part. Executing upon our answer seems to be more of a challenge. This blog posting is the second part of a two-post series and is intended to help you to establish the proper price for your content. Last week we discussed cost-plus versus value-based pricing, and how scarcity can affect demand (you can read the entire post here. We ended last week’s blog with the question, “What makes a course [...]

There’s an old technology riddle about the power of the networking effect.    It goes something like this: What’s the value of one fax machine?  Zero. What’s the value of many fax machines?  Infinite. The network effect basically says the more network “nodes”, the more valuable the network, and it is NOT a linear equation, it’s generally logarithmic. I attended the Avectra User Group Conference in early March and I saw the networking effect in action.  Several hundred Avecta clients were there and we generated some interesting sales opportunities, which is generally how most vendors judge the success of these events.  But [...]

InReach held its first Annual User Group Meeting two weeks ago, following the ACLEA conference here in Austin.  We were very pleased with the turnout, especially since it’s our first attempt.  And even more pleased with the feedback we received as to the value it delivered.  It was great to see a good cross section of legal, medical and financial services clients in the room. We presented the Ohio State Bar Association with our 2013 Partners in Excellence Award.  This award is given out annually to the client that we feel has exemplified everything we encourage our clients to do in [...]

To date, we’ve looked at the big picture of online CE and examined the early stages of the maturity curve. Next we’ll dive into the intermediate stages. Online Live Events Most commonly referred to as webcasts or webinars, these online live events only exist online. They do not have a live in-person audience. Instead they are produced in relative physical isolation and attendees join via the Internet. They allow both the presenter and the attendees to participate from the comfort and convenience of their home or office. Presenters and attendees don’t need to be in the same building, city or even [...]

In last month’s article, we looked at the overarching maturity curve of online continuing education (CE), from online registration all the way through to fully blended learning. Over the next few weeks, I’ll break the curve down to three segments to help you identify where your organization is and how you can progress up and to the right. First though, let’s take a minute to think back on the days before the Internet was widely available. The days of Sonny & Cher, Celtics-Lakers rivalry and rotary phones, or even Doogie Howser, Bruce Springsteen and cassette tapes. Back then the most common ways [...]