Get to Know the InReach Staff – Aubrey Guetlein

Spotlight on Aubrey Guetlein: InReach Senior CSM What do you do at InReach? I am a Client Success Manager, tasked with assisting our clients with effective and meaningful utilization of the platform. I began work at InReach in the Contact Center and that work gave me not only great experience with your customers, but a lot of experience using the InReach product. How long have you worked at InReach? 9 years What do you enjoy most about your job?  I enjoy being able to personalize our service to meet the needs of each client individually to help them achieve their goals. [...]

Get to Know the InReach Staff – Aubrey Guetlein2025-11-12T17:04:21+00:00

New Year! Same Great Service!

Start the New Year with InReach's Great Service New Year!  Same Great Service! Over the years I’ve learned the art of making a New Year’s resolution.  Rather than have a list of many, unattainable goals, I’ve decided to have only one resolution a year, and the resolution must be attainable.  Since I’ve taken that approach there have been no resolutions regarding weight loss or cursing less.  Obviously. Successful resolutions have included (mind you only one resolution a year):  Drink more wine.  Buy maple syrup and not that sugary stuff they call pancake syrup.  Eat less beef.  Read more.  This year’s resolution:  send more [...]

New Year! Same Great Service!2025-11-12T17:38:00+00:00

Checklists – They’re Not Just for Amateurs

Check out the Checklists As anyone around the InReach office can attest to, I’m an avid NPR listener. It’s not unusual (and probably annoyingly so) to hear me say, “I heard on NPR….” during the usual office water cooler talk. You fellow-NPR listeners are guilty of the same thing, and you know who you are. Application of Checklists This blog post isn’t about my listening habits, as much as I’d like it to be, but about checklists. Recently I heard a "Hidden Brain” episode on NPR on checklists and the thought behind the application of checklists. The episode resonated with me. [...]

Checklists – They’re Not Just for Amateurs2025-11-12T19:29:04+00:00

CE Blogs: Take Programs to the Next Level

CE Blogs Some of my responsibilities at InReach require me to do things I did not do as a continuing education director. I plan to write a few blogs and some newsletter articles on things I currently do that I should have done in my prior position.  Ironically, as I was trying to think of a blog topic for this month, this topic came to me. CE professionals, like many professionals, need to use blogs. Promote Programming with CE Blogs The most common use of blogs in continuing education is promoting programming. Tag your expert or speaker to draft a short [...]

CE Blogs: Take Programs to the Next Level2025-11-24T18:22:56+00:00

Learning from the Differences in CME and CLE

CLE and CME: What's the Difference?   “We learn from each other.  We learn from others’ mistakes, from their experience, their wisdom.  It makes it easier for us to come to better decisions in our own lives.”  - Adrian Grenier   Several years ago, I started working at InReach.  I love my job for many reasons:  great clients, hardworking and fun staff, and I’m always learning.  Coming from the continuing legal education industry, I felt quite comfortable in that realm.  I understood the rules, and I understood the culture. However, to effectively do my job, I had to learn about other [...]

Learning from the Differences in CME and CLE2025-11-24T16:32:11+00:00

Ethics: Can it be Taught?

Ethics in Continuing Education In professional continuing education—whether for doctors, lawyers, nurses, or accountants—ethics courses are almost always required. Throughout history, philosophers and professionals have asked, “Can ethics be taught?” The answer, however, is yes—with some qualifications. For example, Socrates believed ethics means knowing what we ought to do, and such knowledge can indeed be taught. Education Of course, ethics education cannot turn a bad person into a good one. Nevertheless, it can strengthen moral reasoning in good people. In fact, learners who already value right and wrong can improve their ethical decision-making through education. Fortunately, most of our learners [...]

Ethics: Can it be Taught?2025-11-24T16:30:50+00:00

Get to Know the InReach Staff – Glenn Matthews

All About Glenn Matthews | Account Executive at InReach Continuing Education Solutions What Do You Do at InReach? As an Account Executive at InReach, I help build and strengthen partnerships that expand our continuing education network. I also collaborate closely with the marketing team to improve outbound marketing strategies, reach more prospects, and grow awareness of InReach’s online learning platform. How Long Have You Worked at InReach? I’ve been part of the InReach team for over two and a half years. I enjoy helping organizations deliver high-quality continuing education programs to their members and learners. What Do You Enjoy Most [...]

Get to Know the InReach Staff – Glenn Matthews2025-11-24T19:53:40+00:00

SEO Basics for Professional Education Program Planners

What can SEO do for your online CE catalog? SEO: Let’s start from the beginning!   Search Engine Optimization (SEO) is “the process of affecting the visibility of a website or web page in a web search engine’s unpaid results.”   Why should you care about SEO?  Generally, the higher a site appears on a results page, the greater the number of visitors. Moreover, increased visitors should result in more customer conversions.  More customer conversions make you the hero! However, SEO can be quite complex, and experts can quickly escalate a conversation, throwing words around that [...]

SEO Basics for Professional Education Program Planners2025-11-24T20:14:30+00:00

CE Products: The Price is Right

CE Products for "Nonprofit" Organizations For continuing education (CE) providers that are “nonprofit,” there is a healthy tension when it comes to pricing your CE products.  Many organizational objectives influence the pricing decisions and many of the objectives are competing.  In addition to dealing with competing objectives, some of you have to deal with annual changes in leadership and with those changes can sometimes come a new set of objectives! CE Products for Associations If you are wondering why I put the word “nonprofit” in quotation marks, there is a reason.  Associations and other nonprofit organizations are often dependent on [...]

CE Products: The Price is Right2025-11-24T20:31:13+00:00

InReach’s New Event Manager: What it Means for You

2016 is coming to a close sooner than we realize! For some of you, the last of the year means the busy season for you and your members; for others the busy season is a distant memory and planning for the next year is underway. No matter what point you are at, here at the InReach office in Austin, we’ve been busy all year and will continue work in early 2017 to bring you a more modern, usable back-office suite of administrative tools to support you in 2017, 2018, 2019… you get the picture. Access to the Tools you Need But [...]

InReach’s New Event Manager: What it Means for You2016-10-25T01:12:44+00:00
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