March 2014

Part 1: How Should I Price the CE Content I Deliver?

2017-09-14T07:53:06-05:00

Our clients often ask us, “How should I price the CE courses that I provide to the professionals in the industry our organization serves?” Understanding our answer is typically the easy part. Executing upon our answer seems to be more of a challenge. This blog posting is intended to help you to establish the proper price for your content regardless of industry or topic . First, we need to understand the two main pricing methods that you may choose to follow when establishing your prices: Cost-plus pricing – prices which consider the total cost you incur to create and deliver the course; [...]

The Networking Effect

InReach2017-09-14T07:53:06-05:00

There’s an old technology riddle about the power of the networking effect. It goes something like this: What’s the value of one fax machine? Zero. What’s the value of many fax machines? Infinite. The network effect basically says the more network “nodes”, the more valuable the network, and it is NOT a linear equation, it’s generally logarithmic. I attended the Avectra User Group Conference in early March and I saw the networking effect in action. Several hundred Avecta clients were there and we generated some interesting sales opportunities, which is generally how most vendors judge the success of these events. But [...]

Monthly Archives: March 2014

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