INREACH LMS Software, Learning Management System, Continuing Education Platform

Monthly Archives: April 2014

How to Launch a Successful Online CE Catalog

2017-09-14T07:53:06-05:00

It is baseball time in America and one of the best quotes from a baseball movie is from Field of Dreams:  “If you build it he will come.”  Some have used the quote changing “he” to “they.”  In the movie there was a bit of doubt and a little risk taking in the building of a baseball field, but “they did come.” Building and launching a successful online continuing education catalog is not unlike the efforts taken in building the baseball field in the movie.  If you want to guarantee that “they will come” all it takes is a plan to [...]

How to Launch a Successful Online CE Catalog2017-09-14T07:53:06-05:00

April Greetings

2016-04-25T14:02:24-05:00

For starters, I would like to take this moment to thank you for your valued partnership. The collaborative relationship we maintain with you is without equal in today’s business world and I feel very fortunate to be a part of it. My previous letter to you introduced a theme – upholding and increasing your marketplace identity to your members and learners. InReach recognizes that we find ourselves executing our businesses in the most hotly-contested, global-marketplace in human history; where competition is fierce. Our philosophy is to provide to you the most superior products and services the industry has to offer, so [...]

April Greetings2016-04-25T14:02:24-05:00

Must See Six: April

2017-09-14T07:53:06-05:00

Let’s face it—the times, they are a’changing.  Currently, Millenials make up a third of the workforce, and by 2020 they’ll be in the majority. Not to mention, they’re an interesting bunch to employ, engage and retain. Here’s a great round-up of articles to begin learning what makes this newest generation tick. Meet the Millennials: The consumers to change the marketing landscape Nextweb.com Understand what millennials value, and discover the best ways to connect with them and market to them. Designing New Opportunities for Millennial Members Association Now Look at how AIGA, the professional association for design, is adjusting to changing membership demographics and [...]

Must See Six: April2017-09-14T07:53:06-05:00

What’s Your Great Idea?

2017-09-14T07:53:06-05:00

The “Great Ideas Conference” is an event provided by the American Society of Association Executives that I attended and presented at in March. It was my first time to attend this conference, and I was astonished with everything related to the event: the registrants, the presentations, the networking, and all the fun. Truly, great ideas were everywhere, and I knew I wanted to write a blog about some of these great ideas. However, selecting the golden nuggets to highlight was just not possible—too many to choose from. However, there was one other big takeaway from the conference that was blog worthy: [...]

What’s Your Great Idea?2017-09-14T07:53:06-05:00

Part 2: How Should I Price the CE Content I Deliver?

2017-09-14T07:53:06-05:00

Our clients often ask us, “How should I price the CE courses that I provide to the professionals in the industry our organization serves?” Understanding our answer is typically the easy part. Executing upon our answer seems to be more of a challenge. This blog posting is the second part of a two-post series and is intended to help you to establish the proper price for your content. Last week we discussed cost-plus versus value-based pricing, and how scarcity can affect demand (you can read the entire post here. We ended last week’s blog with the question, “What makes a course [...]

Part 2: How Should I Price the CE Content I Deliver?2017-09-14T07:53:06-05:00
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