CLE Courses Archives - InReach Continuing Education Management System https://inreachce.com/category/blog/cle-courses/ Advance. Practically. Anywhere. Mon, 05 Jan 2026 19:37:02 +0000 en hourly 1 https://inreachce.com/wp-content/uploads/2023/08/cropped-IR-32x32.png CLE Courses Archives - InReach Continuing Education Management System https://inreachce.com/category/blog/cle-courses/ 32 32 Member Share: Flat-Footed Never Again https://inreachce.com/blog/member-share-flat-footed-never-again/ Mon, 10 Nov 2025 18:07:23 +0000 https://inreachce.com/?p=13125 What is Your Organization's Member Share? For InReach partners that are associations, member share means the percentage of your membership that buy CE products from you. Knowing your member share is a good thing. First, you can define potential opportunity for growth, and second, you can quantify the number of members that take advantage of [...]

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For InReach partners that are associations, member share means the percentage of your membership that buy CE products from you. Knowing your member share is a good thing. First, you can define potential opportunity for growth, and second, you can quantify the number of members that take advantage of what is typically identified as the most popular member benefit.

Confirm Your Member Share

For those with access to CE regulatory data, you can easily confirm your member share. You can measure it by hours or by purchaser.
Both methods provide valuable information. Who buys from you, and how much do they buy?

For those without regulatory data, you can estimate your member share. You can compare purchaser lists with membership lists.
You can also include CE questions in member surveys.

Most associations see a 25–35% member share. There is often significant room to grow. However, you should not assume member share growth is always necessary. You need a precise assessment before making decisions. If you want more revenue, raising prices works better than increasing volume.

How to Grow Your Membership Through Member Share?

Most association executives and volunteer leaders want to serve as many members as possible, especially if the association is a voluntary organization. So, you might be compelled to grow member share without consideration of costs related to growing. Absent that mandate, you should analyze costs and balance any risk of growing member share against the benefits of growing your market share. While you normally profit when you increase member share, there are instances where that will not be the case. For example, more members might purchase CE from you if you lower your prices or begin to give away free content.   Be careful if you have challenging revenue goals.

A client recently asked me how to grow member share.  Admittedly I was tired and had recently lost an important football game, but I was left flat-footed. I suggested actions related to selling more CE and not selling to members that have never purchased before. Recognizing my weakness, I have drilled down and done research to provide a better answer to that specific client and to all of you!

Get Feedback from the Right People

You already know what your current customers think about your CE offering because you ask them almost every time they buy from you. “How do you like the program…?”  To increase market share what you need to do is ask those members that aren’t buying from you. Through surveys and focus groups find out how they are getting their continuing education, and what is the barrier for them in buying from you. As an aside, always ask them specifically about their educational needs. This feedback may give you information upon which to act in gaining member share.

Things to Try to Increase Member Share

Incentives

  • Reward members for referring a member that has never purchased from you. A discount?
    Incentivize members that have never purchased from you by providing a discount for a first-time purchase. Create a limited window of time with this opportunity to generate a sense of urgency to purchase. As an alternative, send an electronic thank you note with a discount to be used on a second purchase. Or do both!

Extras

  • Provide program extras without increasing prices: Pre- and post- programs on the same subject of the primary program; a supplement to supporting course materials like a tip sheet, e-book, or a checklist.

Valuable Content

  • Target members with valuable content you know will be helpful to your member. This doesn’t have to be a product, it can be a communication relating to their practice area. For example, let your bankruptcy practitioners know that there are Senate hearings this week on XY and Z bankruptcy law provisions. Notify litigators that the new procedural rules are effective in XX weeks, and you can find the new rules here. If you are offering programming on the new rules, let them know about that too. At some point, the member may begin to rely on you as a source of information that is important to them.

Be Personal

  • Be personal. Everyone wants to feel wanted. Ask program planners, speakers, and authors to reach out to people they know and ask them to attend their upcoming program or alert them to the release of a new book. Carrying on the bankruptcy example, if you have a program on bankruptcy CALL practitioners in that area and offer a personal invitation to register for the program. You’d be surprised how much a staff of five can do in 30 minutes to make an impact. (Make it fun. Make it a contest. Include food.) Thank first time purchasers by listing their names in a print ad for your association journal.

Leadership

  • Invoke your leadership to advocate for your department and the products you produce. Association leaders love to make a difference, and this is an easy task. Every time a president speaks to or meets with a member, ask for their loyalty to the association by promoting the quality and breadth of your CE offering.

Whew!  Longer than normal, but I’m not going to be caught flat-footed again.  If you have increased your member share, please let me know how you did it.

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]]> 10 ChatGPT Prompts to Craft CLE https://inreachce.com/blog/10-chatgpt-prompts-for-bar-associations/ Sat, 01 Nov 2025 20:05:30 +0000 https://inreachce.com/?p=13833 10 ChatGPT Prompts for Bar Associations to Craft CLE Course Descriptions Introduction Continuing Legal Education (CLE) is a crucial component of the legal profession, ensuring that lawyers stay up-to-date with changes in the law and best practices. However, writing compelling course descriptions can be a challenge. In this article, we explore 10 ChatGPT prompts [...]

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10 ChatGPT Prompts for Bar Associations to Craft CLE Course Descriptions

Introduction

Continuing Legal Education (CLE) is a crucial component of the legal profession, ensuring that lawyers stay up-to-date with changes in the law and best practices. However, writing compelling course descriptions can be a challenge. In this article, we explore 10 ChatGPT prompts that Bar Associations can use to craft engaging CLE course descriptions, providing potential attendees with a clear understanding of the value and relevance of each course.

Effective Descriptions

One of the challenges of creating engaging and relevant CLE courses is writing effective descriptions that capture the attention and interest of potential learners. To help you with this task, we have compiled a list of 10 ChatGPT prompts that you can use to generate catchy and informative descriptions for your CLE courses.

Prompts:

  1. Explain the Key Takeaways” Begin by asking ChatGPT to provide a concise summary of the key takeaways from the course. This prompt helps to distill the course’s essence and convey its practical benefits to prospective participants.
  2. “Highlight the Target Audience” Ask ChatGPT to describe the ideal audience for the course. Understanding who the course is designed for can help potential attendees assess its relevance to their practice areas.
  3. “Enumerate the Learning Objectives” Request ChatGPT to list the specific learning objectives of the course. This helps potential participants understand the skills or knowledge they will gain by attending.
  4. “Describe the Instructor’s Expertise” Inquire about the instructor’s qualifications, experience, and expertise in the subject matter. A well-qualified instructor can significantly enhance the credibility and appeal of the course.
  5. Explain the Practical Applications” Have ChatGPT elucidate the practical applications of the course content. Prospective attendees are often more interested in how they can apply what they learn in their daily legal practice.
  6. “Provide Real-world Case Examples” Ask ChatGPT to provide real-world examples or case studies related to the course content. Illustrative scenarios help potential participants visualize the relevance and usefulness of the course.
  7. “Address Current Legal Trends” Inquire about the course’s coverage of recent legal developments and trends. Staying current is a top priority for legal professionals, and this information can be a strong selling point.
  8. “Discuss Interactivity and Engagement” Encourage ChatGPT to detail how the course will engage participants, whether through interactive activities, discussions, or practical exercises. Engaging elements can make the course more appealing.
  9. Elaborate on Materials and Resources” Ask ChatGPT to provide information on the course materials and additional resources available to participants. This can help attendees prepare and gauge the depth of the course.
  10. “Highlight Accreditation and CLE Credits” Finally, inquire about the course’s accreditation status and the number of CLE credits it offers. This information is essential for lawyers seeking to fulfill their CLE requirements.

Keep ChatGPT in Mind to Streamline Your Process

Crafting effective CLE course descriptions is pivotal for Bar Associations, as it helps attract lawyers and ensures they select courses that best align with their professional goals. Furthermore, by utilizing ChatGPT prompts, Bar Associations can create informative and engaging course descriptions that clearly communicate course value. As a result, potential attendees can make well-informed decisions about their Continuing Legal Education (CLE) options. In addition, these prompts can significantly enhance the visibility, credibility, and overall impact of CLE offerings—ultimately benefiting both legal professionals and the organizations that provide these valuable educational opportunities.

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]]> 10 ChatGPT Prompts for Crafting Descriptions of CME Courses https://inreachce.com/blog/10-chatgpt-prompts-for-crafting-descriptions-of-cme-courses/ Wed, 22 Oct 2025 20:03:01 +0000 https://inreachce.com/?p=13826 ChatGPT Prompts for CME Course Descriptions Introduction: Continuing Medical Education (CME) is a vital component of the healthcare industry, as it ensures that medical professionals remain current with the latest medical advances and patient care techniques. Moreover, associations that offer CME programs play a pivotal role in creating meaningful opportunities for ongoing learning and professional [...]

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Introduction:

Continuing Medical Education (CME) is a vital component of the healthcare industry, as it ensures that medical professionals remain current with the latest medical advances and patient care techniques. Moreover, associations that offer CME programs play a pivotal role in creating meaningful opportunities for ongoing learning and professional growth. In addition, an essential part of this process involves developing compelling course descriptions that capture attention and inspire participation. By doing so, associations can effectively engage healthcare providers and highlight the value of their educational offerings. To support this effort, this article presents ten ChatGPT prompts that medical associations can use to craft impactful CME course descriptions—ensuring they resonate with their target audience and clearly communicate each program’s benefits.

Use ChatGPT for Course Title and Overview:

Prompt: “Please provide a captivating course title and a brief overview of the CME course.”

A compelling course title is often the first thing that captures the attention of potential participants. The overview should succinctly highlight the key objectives and benefits of the course, emphasizing its relevance and value to healthcare professionals.

Learning Objectives can be Written using ChatGPT:

Prompt: “What are the specific learning objectives of this CME course? What should participants be able to do or understand after completing it?”

Clear learning objectives provide attendees with an understanding of what they will gain from the course. Use this prompt to describe the knowledge, skills, and insights participants can expect to acquire.

Target Audience:

Prompt: “Who is the ideal audience for this CME course? Please provide details about their medical specialization, experience level, and any other relevant characteristics.”

Understanding the intended audience helps potential participants assess whether the course is suitable for their professional needs. Be specific about the level of expertise and specialization the course caters to.

Curriculum Highlights:

Prompt: “List the key topics and modules that will be covered in the CME course. Provide a brief description of each.”

Highlighting the course content allows attendees to gauge the depth and relevance of the material. Describe the most important subjects and provide insight into the content of each module.

Expert Instructors:

Prompt: “Introduce the instructors or facilitators for the course. Share their credentials, experience, and why they are well-suited to teach this material.”

The credibility and expertise of the instructors can significantly influence the decision to enroll. Share details about the instructors’ qualifications and what makes them exceptional educators in the medical field.

Interactive Elements:

Prompt: “What interactive elements or teaching methods will be used in the course, such as case studies, group discussions, or practical exercises?”

Engagement is crucial for adult learning. Explain how the course will actively involve participants and enhance their learning experience through interactive elements.

Continuing Education Credits:

Prompt: “Detail the number of CME credits that participants can earn by completing this course. Are there any accreditation or approval details?”

Many healthcare professionals require CME credits to maintain their licenses. Provide clear information about the credits available, including any specific accreditation or approval details.

Testimonials and Past Success:

Prompt: “Share any success stories, testimonials, or feedback from previous participants of this CME course.

Feedback from past attendees can be a powerful promotional tool for the course. Include quotes or anecdotes that highlight the value and impact of the program.

Resources and Materials:

Prompt: “What materials, resources, or tools will be provided to participants during or after the course? Are there any supplementary reading materials or resources?”

Mention the resources participants will receive to enhance their learning experience, whether it’s course materials, reference materials, or online tools.

Registration and Contact Information:

Prompt: “Provide clear instructions on how to register for the course, including registration deadlines, fees, and any available discounts. Also, include contact information for inquiries.

The final prompt ensures that potential participants can easily take action. Include a step-by-step guide to registration and contact information for addressing any questions or concerns.

Conclusion:

The creation of engaging CME course descriptions is vital for medical associations seeking to attract healthcare professionals to their educational programs. By employing ChatGPT to generate responses to these ten prompts, medical associations can streamline the process and produce informative, compelling course descriptions. These descriptions not only communicate the value of the CME courses but also serve the educational needs of healthcare professionals in an ever-evolving medical landscape.

InReach can help you with all of your course creation needs.

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]]> Add to Your Speakers’ To-Do List: Blog https://inreachce.com/blog/add-to-you-speakers-to-do-list-blog/ Thu, 24 Jul 2025 16:01:34 +0000 https://inreachce.com/?p=13421 Encourage Your Speakers to Create a Blog Given the importance of social media and online marketing, blogs have become essential for promoting products, including educational ones. A blog helps drive traffic to your website and strengthens your social media presence. Readers appreciate blogs because they simplify complex topics into easy-to-understand content. These benefits are [...]

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Encourage Your Speakers to Create a Blog

Given the importance of social media and online marketing, blogs have become essential for promoting products, including educational ones. A blog helps drive traffic to your website and strengthens your social media presence. Readers appreciate blogs because they simplify complex topics into easy-to-understand content. These benefits are valuable for any organization. However, if your goal is to sell a continuing education product, a blog offers even more. It can increase inbound links to your product and potentially boost sales.

Increase Website Traffic with a Blog

In a recent study, research found that having a blog increased website traffic by 58% and the use of inbound links by 98%.  Creating a blog to promote a program, publication, or other educational product just makes sense and should be done by your subject matter expert.  Whew, you were scared I was going to suggest you write the blog, weren’t you?  The only add to your to-do list is to make writing a blog a speaker or author assignment.

Start Writing

Add writing a blog to the list of instructions you provide a newly committed speaker or newly committed author – and provide a hard deadline!  The blog should be about his or her piece of the program or publication.  Explain to your speaker or author that the blog will include an inbound link to your educational product and could increase registrations or sales.  Ask every speaker on a program and every contributor to a publication to blog.  Even if you get 75% response, you will have multiple blog posts, which will enhance your chances of success.

A Blog as a Teaser

Tell your SME not to give away the farm in writing the blog but the blog must provide value.  Make sure the SME understands your business objective.  The blog should provide relevant information and prompt the reader to take the next step—clicking on the inbound link and buying.  The SME should still transfer knowledge in the blog. The SME should also give a peek into the additional topics that are to be addressed in the program or publication.  It’s knowledge with a tease.

Target Audience

Providing blogs to your target audience provides value in that you create an audience that trusts you and the information you provide.  But we all know that increased sales are the real payoff.  To measure your blog success in sales conversions, use website analytics to monitor.  Remember to give this approach some time, and don’t expect results overnight.

Resources:

“B2B Content Marketing 2017 Benchmarks, Budgets, and Trends–North America”

“Blogging for Business and How it Drives Sales”

“How to Use Subject Matter Experts in a Sales Meeting”

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]]> Continuing Professional Education and Accountability https://inreachce.com/blog/continuing-professional-education-and-accountability/ Wed, 09 Oct 2024 21:41:13 +0000 https://inreachce.com/?p=13108 Accountability in Continuing Education The evolution of continuing professional education over the last five decades has been fueled, in large part, by the objective of protecting the public.  As technology advances and society changes, professional education has been responsive to many of those advances and changes.  For example, practice management courses include new ways to [...]

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The evolution of continuing professional education over the last five decades has been fueled, in large part, by the objective of protecting the public.  As technology advances and society changes, professional education has been responsive to many of those advances and changes.  For example, practice management courses include new ways to streamline a practice by using the most recent technology.  As to societal changes, it may be the CE providers are falling short in meeting the needs of their learners.  After all, societal changes are complicated and scary.

Case-Studies

Over the last year, the #metoo movement has been front and center.  While common sense and professional rules provide some guidance on how to act with coworkers and clients or patients, the rules aren’t enough.  Professionals need case-study based education in this area.  What should the professional do or not do in specific situations?  By using a case-study approach, you provide practical tools that aren’t apparent to well-meaning, but clueless doctors, lawyers, accountants, etc.  Do you provide sexual harassment and sexual discrimination education?

Data Shows that Female Lawyers are Moving Up Faster in #MeToo Era

The Problem of Sexual Harassment in the Legal Profession and the Consequences

YL Board:  This is what sexual harassment in the legal industry looks like

Healthcare industry not immune to workplace sexual harassment

#MeToo in Medicine:  Women, Harassed in Hospitals and Operating Rooms, Await Reckoning

Training in Diversity and Inclusion

In some states, lawyers are required to get training in diversity and inclusion, another sensitive societal issue.  Diversity and inclusion training address the need for diversity within professions, but it also addresses how improved results come from diversity and inclusion.  Today, corporations do not hire law firms without considering the makeup of the law firm.  Further, many corporations in hiring will specifically ask for a diverse legal team.   Do you provide diversity and inclusion education?

An Urgent Call for Diversity in Medicine:  A Profession I love

Diversity and Inclusion in Medical Schools:  The Reality

The New Look of Diversity in Healthcare:  Where we are and Where We’re Headed

Teaching Can Help:  Diversity Training in Your Law Firm

4 Ideas for Advancing Diversity and Inclusion in the Legal Profession

Addiction and Mental Health Issues

Addiction and mental health issues impact medical, legal, and financial professionals.   High-pressure practices with life and death consequences result in many professionals needing help.  Providing programming (online and confidential) is often a first step in having a professional start to deal with a problem.  Training others to recognize addiction or mental health problems in their peers and providing tools on how to respond to those problems could save lives and certainly protect the public.  Unfortunately, addiction and mental health issues in professionals result in consequences like a discipline office prosecuting a professional for failure to adequately treat or represent a patient or client.  Do you provide addiction and mental health programming?

When Medical Professionals Face Mental Health Issues

Addiction in Medical Professionals

For doctors with mental illness ‘help me’ can be the hardest words

Doctor’s Suicide Rate Highest of Any Profession

Drug and Alcohol Abuse in the Legal Profession

The Lawyer, The Addict

Why are lawyers killing themselves?

Final Thoughts

There are many other societal issues where training could help professionals:  Non-English speakers, incapacity, low-income clients and patients.  If you can’t provide programming, for whatever reason, take a little time and check out the InReach Sharing Network™.  Your InReach peers may have already developed the programming you need in these areas.  Let’s make the world a little better.

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]]> Just Say “No!” to Summer Break https://inreachce.com/blog/just-say-no-to-summer-break/ Wed, 12 Jun 2024 15:33:01 +0000 https://inreachce.com/?p=12975 Summer Break Learning Loss After I went out into the real world and was no longer in school, it took me a few years to get used to not having a spring or summer break.  Not that I felt entitled to time off, it was just that my body and brain felt like something [...]

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Summer Break Learning Loss

After I went out into the real world and was no longer in school, it took me a few years to get used to not having a spring or summer break.  Not that I felt entitled to time off, it was just that my body and brain felt like something wasn’t right.   It was a seasonal need that wasn’t being met.  Some continuing education providers continue to do work seasonally, and I understand why:  1.  In the early days of continuing education, providers modeled their course schedule after semesters in school, fall and spring.  Why?  I don’t know, and 2.  While a real work life doesn’t include built in breaks like school life, continuing education providers do get to take time off and that time off is generally in the summer.  I know it’s hard to break tradition, but I want you to “Just say no to summer break!”

I’m not suggesting no work is done in the summer.  I am suggesting that, absent a compliance deadline, creation of new content comes to a standstill in the summer.  Rethink this approach!  There are several reasons to do so.

Online Education: A Game Changer

First, with online education it doesn’t matter where you are to consume continuing education.  With vacations and summer holidays, a busy professional can take an on-demand course or participate in a webinar or webcast without clients or patients knocking at the door.  When I was working as a direct provider of continuing education, one of the learners of a live webinar commented, “It was great to be able to participate from the beach in Mexico!”  I thought she was showing off a bit, but you get my point.  If you continue to create content through the summer, you just might discover an audience you never had before.

Creating Content through Summer Break

Second, creating content through the summer increases your capacity to provide a comprehensive catalog by 25%.  Yes, you want to continue with live programming, but the summer is also an opportunity to record programs.  Your subject matter experts have availability during the summer, so use this time to record a one-hour update, advanced version of an existing program, or cover a topic in an introductory fashion.  Just like your learner, the subject matter expert can present a webinar from any location!  You know where your curriculum gaps exist.  Fill them during the summer.

Programs in Summer and Fall

Last, ask your program planners that work on all-day programs during the summer and fall, to also plan a one-hour summer program.  It is almost always the case that a topic that is good doesn’t make it to the gross outline of the all-day program.  Ask your program planners to identify that topic and plan the summer live program or recording.  Obviously, target marketing is easy with this approach.  It is everyone that attended the all-day program.

Final Thoughts on Summer Break

If summer programming is something you haven’t done previously, start out small and give it a try.  Set reasonable goals.  Even two, one-hour programs a month during the summer can make a difference to your learner.  It can also bolster your catalog not only by adding new content but by creating a vibrant and changing catalog throughout the entire year.

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