I love Mr. Rogers. Always have and always will.
Like many other kids growing up, the phrase “Won’t you be my neighbor?” was a staple of my childhood. The way Mr. Rogers related with us kids, and even adults, was something profound — revolutionary even! He taught with words of course, but more importantly, he SHOWED us. Watching Daniel the Tiger deal with the emotion of a current event, or watching Officer Clemmons, an African American, share a kiddy pool with Mr. Rogers as they cooled off their feet, was far more impactful than if he just told us. The imagery still sticks in my mind today…
You’re probably asking, what in the world does CE have to do with Mr. Rogers and a bunch of puppets!? I was thinking the same thing when I started relating the two. But the more I thought about it, the underlying concepts, the reason he was so effective, can be applied to your CE business, just on a slightly different scale and method (I’m all for you trying out a puppet led program!)
We’re visual people. Our brains can soak imagery up fast! That’s where motion graphics, animation, comes into play as a learning tool. An MIT study found that you can process visual information in as little as 13 milliseconds. With as much information as we’re bombarded with today, that’s a big deal to understand in content creation. Just as my child brain could relate and remember better with a Neighborhood puppet, the same could be said today with my adult brain (debatable) processing bullet points from a presentation via motion graphics and animated imagery.
So, do we turn your next on-demand into a parody of Finding Nemo? Probably not. But there are some effective ways to slide motion graphics into your content and increase impact. And sometimes equally important, your marketing materials.