As Neil recently pointed out in his blog, learners have changed, and their learning preferences have changed. The question then becomes, how do you develop courses that will engage, stimulate, educate and excite the modern learner? Here are some course design tips we thought you might find helpful: Make it bite-sized. Over-loaded schedules and frequent interruptions makes time for continuing education a luxury. Providing learning in bite-sized chunks will help your learners get key points or tips that they can immediately apply to their professional practice. If accrediting bodies require certain course durations for certification, be sure to build in a [...]

Recently I saw this infographic from Bersin by Deloitte, HR specialists, which dissects the modern learner. While they were focused on learners in a corporate environment, their findings are applicable across industries and provide great insight into the challenges that those focused on professional continuing education encounter. Today’s work places are fast-paced ever changing environments that demand that employees constantly develop new skills and hone their existing ones. Whether your learner is a skilled doctor needing to stay up-to-date with the latest medical advances, or a fork-lift operator who must remain current with all safety requirements, continuous learning is a must. [...]

If you’ve taken a basic marketing course, or done any reading on the subject, you’ve probably heard of the 4P’s of marketing; Product, Place, Price and Promotion. You’ve been told all you have to do is know what a particular group of people wants, where or how they want to purchase it, what they will pay for it and do all that exactly when they want it. In short, all you have to do is offer the right product in the right place, for the right price at the right time. If you’re anything like me you thought, “Yeah right! There’s [...]