Saving Time on Marketing and Communications

How much time do you spend marketing your CE content to existing customers? How many spreadsheets do you have tracking what people bought in order to determine which new products they might be interested in? Wouldn’t it be nice if you could automate this? We’ve been thinking a lot about marketing recently. And I don’t mean just marketing InReach (though that is always a plus) but how to help clients market their content to learners. As a marketing professional, I know how time consuming this can be, and I really rely on technology to help me maximize my time. That’s why [...]

Saving Time on Marketing and Communications2017-09-14T07:53:02+00:00

True Partnership Involves Sharing

How closely do you partner with your education platform provider? Synonyms for the word partner are colleague, collaborator, teammate and ally; which is exactly how your education platform provider should be described. A large part of any partnership or collaboration is transparency and clear communication. Here at InReach, we believe that an essential element of partnering with our clients is sharing our vision for growth, including how our product will evolve to foster further success. One manifestation of this is sharing our product roadmap, or plans for new enhancements or product features we have. In all honesty, sharing the product roadmap [...]

True Partnership Involves Sharing2017-09-14T07:53:02+00:00

Podcasts as M-Learning

I recently ran across this great infographic on the prevalence of mobile technology, and how that is enabling the boom in m-learning. What made this so interesting is that the m-learning, or mobile learning, they were referring to was podcasting. Most of us, myself included, don’t immediately think of podcasting as a form of mobile learning, yet it is. The infographic provided some great facts on the benefits of podcasting as a delivery type. And this really made me pause and consider this often ignored type of continuing education, the podcast. The benefits of podcasts are numerous. Podcasts require fewer technological [...]

Podcasts as M-Learning2017-09-14T07:53:02+00:00

Mobile Learning Strategy

Recently we’ve been getting some questions about m-learning, or mobile learning, and thought it would be good to spend some more time on this topic. The questions we’ve been asked range from, “Do I need to offer mobile learning?” to, “What kind of content works best for m-learning?” Before we launch into answering all these questions, let’s agree on this central point: M-learning should be based on your learners’ behavior and should complement and augment your existing CE offerings. It shouldn’t be added just to tick the box. So with that foundation in mind, let’s launch into your questions. How do [...]

Mobile Learning Strategy2017-09-14T07:53:02+00:00

Meet Donita Bourns Douglas – Vice President of Client Success

What is your role with InReach? I am responsible for client success, which means I assist our clients in successfully using the InReach product. As the VP of Client Success, this means not only guiding my team; it means personally connecting with clients and going beyond answering questions on how to best use the platform. A large part of what I do is strategizing with clients on all aspects of their education program, from planning out content additions to their educational catalog to providing guidance around marketing their courses. InReach offers a number of production and strategic services, and I assist [...]

Meet Donita Bourns Douglas – Vice President of Client Success2017-09-14T07:53:02+00:00

Launching a Webinar Series?

More and more organizations are using webinars to educate their members, establish themselves as thought-leaders in their industry, promote the benefits of membership, or offer continuing education. If you are launching a webinar, here are some things to consider. Are you going to charge for your webinars? If you are offering free content, you need to partner with a provider who recognizes that, and offers a pricing model that fits your budget. Do you have a plan for making the webinar content available after the webinar? While many people might find your webinar content compelling, scheduling conflicts may prevent them from [...]

Launching a Webinar Series?2017-09-14T07:53:02+00:00

Amazon-ified Learning – What does that mean?

I recently read this great blog by Shauna Vaughn, an online learning instructional designer. In her blog, Vaughn dreamed of a world where online learning took inspiration from Amazon’s mission statement and created a more customer-centric approach that kept learners coming back for more. Vaughn longed for the day when learning management systems incorporated some of Amazon’s tactics to make the online education shopping experience as easy, personalized, and responsive as shopping on Amazon. I’m excited to say this is the approach we’ve taken when designing our InReach course catalog! Vaughn dreamed of a day when a learning management system would [...]

Amazon-ified Learning – What does that mean?2025-11-24T16:33:27+00:00

Meet the Team

In the spirit of a new year and a new beginning, we wanted to launch a new blog series that will give a behind-the-scenes look at InReach and the chance to meet the awesome team that works here. To kick-off this series let’s learn a little bit more about the new InReach CEO, Neil Ashizawa. What is that you do at InReach? As CEO my primary responsibility is to do my best to ensure that InReach provides our clients the most powerful assistance in achieving their Continuing Education goals. Bringing this down to the level of daily activity, this means collaborating [...]

Meet the Team2017-09-14T07:53:04+00:00

Predicting Success: What Your Learners Want

As a continuing education pro, your instincts can be pretty spot-on on what will and won’t be successful with your learners. But, your instincts become even more powerful when you have some access to data to inform your decisions. By leveraging data on learner preferences, you can give your program that inside edge. Simply having as little as two key pieces of data may be enough to knock it out of the park, or at least help you predict winning strategies for your program. The first is that, in a 2014 InReach survey, 69% of respondents feel that they should be [...]

Predicting Success: What Your Learners Want2016-04-08T20:35:56+00:00

SCORM: Why InReach?

Now, this blog post might wander down into the weeds of technical specifications, but it is definitely worth explaining how InReach’s implementation of SCORM compliance is unique to the world of Continuing Education (CE) and how the implementation ensures certification standards are met. As you know, most on-line CE requires participation and/or the completion of tests prior to certification. For all non-SCORM courses it is easy to ensure that a minimum level of participation has been met and that all tests are successfully completed before certificates are delivered. The process is black or white, either all certification requirements are met or [...]

SCORM: Why InReach?2017-09-14T07:53:04+00:00
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