In addition to providing formal continuing education to your members, quick and easy recommendations on other professional resources can increase your value in their eyes. This can be as simple as linking to relevant news article in your newsletter and re-publishing it in your member publication (with permission of course). Go a step further by [...]
Selling Your Value Selling the value of your organization’s membership can sometimes be tricky. What are potential members looking for? How will you retain them? What will keep them actively engaged? Earlier this month on Forbes.com, Patrick Hull gives professionals four reasons they should join trade and professional associations. Conversely, as one of the [...]
Future of Continuing Education 9 Disruptive Ideas for Associations to Watch, Associations Now The ahead-of the-curve disruptions on this list aren’t all technology-related, but they all challenge expectations. They swim upstream, zagging when everyone else is zigging. Editorial: The Future is Now, Meetings.netA recent survey by Elsevier’s Office of Continuing Medical Education highlights a [...]
