In case you missed last week’s dynamo cast of presenters on the topic of “Using Content to Drive Member Loyalty” here’s a quick recap and links to the presentation slides and webinar recording. Amanda Davis, Online Learning Manager at North Carolina Association of CPAs discussed how their use of high-quality educational content helps to keep [...]
After our recent webinar with Avectra, an Abila company, we got to thinking more about engaging members and what that really means and how to effectively do it. Here’s a selection of articles to read as you consider what engagement means for your association. What We’re Scoring When We’re Scoring Engagement A tool for tracking [...]
I read a Seth Godin blog recently called The River Guide and the Rapids. It’s a post that could relate to a lot of things, but I immediately connected it to the professional associations we do business with. The gist of the post is that domain expertise provides the knowledge and flexibility that allows a [...]
Everyone’s favorite time of year is just around the corner- Compliance Time! The June CLE compliance deadline can be a very busy, and if properly planned for, very lucrative time of year for membership associations. The best way to minimize the headaches and maximize the revenue is to plan in advance. As Alexander Graham Bell [...]
