Monthly Archives: June 2015

When we talk about the 4P’s of marketing, Promotion always comes last. By this point in the process you should have hammered out all the details with your product, its price and how your learners will access your courses (place). Now, you are ready for the final piece, promotion. Promoting your product can take many forms, and, like all the other aspects of your marketing should be sculpted around your learners. Just as you offer a diversity of product types to reflect the diversity in your learner’s tastes, come up with a diverse promotional campaign. For instance, if you are targeting [...]

As a product guy who has experience with startups, SaaS companies, and large technology companies I have come to realize there are principles in this “IT world” that would translate well to the world of online education. Whether you are creating your first eLearning program or looking to take a continuing education program online consider some of the following tips. Determine your MVP No, I’m not talking about your Most Valuable Player, I mean your Minimum Viable Product. What are the bare essential requirements you need to constitute to make your program viable? Ensure you have your MVP in place, launch [...]

So we’ve been talking about the 4P’s of marketing and how they relate to the world of continuing education. We’ve looked at Product, Place and now are going to examine Price. Of all the areas of marketing, pricing can be the most complicated, and most impactful. Get pricing wrong and it can cost you big time; get pricing right and it can pay off big time. The trick is getting it right. If there was a single recipe for success in pricing your product, I would have sold that secret for a bazillion dollars and be jetting around the world in [...]