When we talk about the 4P’s of marketing, Promotion always comes last. By this point in the process you should have hammered out all the details with your product, its price and how your learners will access your courses (place). Now, you are ready for the final piece, promotion. Promoting your product can take many [...]
As a product guy who has experience with startups, SaaS companies, and large technology companies I have come to realize there are principles in this “IT world” that would translate well to the world of online education. Whether you are creating your first eLearning program or looking to take a continuing education program online consider [...]
What is your role with InReach? As the Manager of Client Success I help oversee the day-to-day operations of Production Services, Live Events, Contact Center and contribute to the Client Success team. I spend my time equally between the various departments, and view my primary role as immediately diagnosing and resolving any technical or customer [...]
So we’ve been talking about the 4P’s of marketing and how they relate to the world of continuing education. We’ve looked at Product, Place and now are going to examine Price. Of all the areas of marketing, pricing can be the most complicated, and most impactful. Get pricing wrong and it can cost you big [...]
