Blog

Check out our blogs. You will find a lot of good information about our Learning Management System and CE, CME, CLE catalogs.

Transform Static Education to Dynamic, Engaging Content

2017-09-14T07:53:02+00:00

Time and time again we hear the same plea from education coordinators: “I’d like to begin cultivating a dynamic and interesting online education culture for my organization, but there’s so much work to do considering we don’t have any online content, only pdfs and DVDs.” It’s true, no one wants to be subjected to material consisting of seemingly miles long pages in pdf format and low quality DVDs that do not allow for interactivity. But, the good news is, all of that vital information found in your pdfs and DVDs can easily be transformed into engaging online content. Let’s break it [...]

Transform Static Education to Dynamic, Engaging Content2017-09-14T07:53:02+00:00

Marketing Your Continuing Education: Place

2017-09-14T07:53:02+00:00

In marketing, the term Place refers to where a buyer can go to purchase your product. For many companies this involves deciding on distribution channels, or what resellers to work with, or whether to hire a sales team and sell directly. When applying the 4P’s of marketing (product, place, price and promotion) to the world of continuing education, Place is one that can feel more esoteric since you are not dealing with a physical product. When your product is educational content rather than a physical object, the question isn’t so much about a sales team or resellers, rather it is about [...]

Marketing Your Continuing Education: Place2017-09-14T07:53:02+00:00

Marketing Your Continuing Education: Product

2017-09-14T07:53:02+00:00

If you’ve taken a basic marketing course, or done any reading on the subject, you’ve probably heard of the 4P’s of marketing; Product, Place, Price and Promotion. You’ve been told all you have to do is know what a particular group of people wants, where or how they want to purchase it, what they will pay for it and do all that exactly when they want it. In short, all you have to do is offer the right product in the right place, for the right price at the right time. If you’re anything like me you thought, “Yeah right! There’s [...]

Marketing Your Continuing Education: Product2017-09-14T07:53:02+00:00

Saving Time on Marketing and Communications

2017-09-14T07:53:02+00:00

How much time do you spend marketing your CE content to existing customers? How many spreadsheets do you have tracking what people bought in order to determine which new products they might be interested in? Wouldn’t it be nice if you could automate this? We’ve been thinking a lot about marketing recently. And I don’t mean just marketing InReach (though that is always a plus) but how to help clients market their content to learners. As a marketing professional, I know how time consuming this can be, and I really rely on technology to help me maximize my time. That’s why [...]

Saving Time on Marketing and Communications2017-09-14T07:53:02+00:00

True Partnership Involves Sharing

2017-09-14T07:53:02+00:00

How closely do you partner with your education platform provider? Synonyms for the word partner are colleague, collaborator, teammate and ally; which is exactly how your education platform provider should be described. A large part of any partnership or collaboration is transparency and clear communication. Here at InReach, we believe that an essential element of partnering with our clients is sharing our vision for growth, including how our product will evolve to foster further success. One manifestation of this is sharing our product roadmap, or plans for new enhancements or product features we have. In all honesty, sharing the product roadmap [...]

True Partnership Involves Sharing2017-09-14T07:53:02+00:00

Podcasts as M-Learning

2017-09-14T07:53:02+00:00

I recently ran across this great infographic on the prevalence of mobile technology, and how that is enabling the boom in m-learning. What made this so interesting is that the m-learning, or mobile learning, they were referring to was podcasting. Most of us, myself included, don’t immediately think of podcasting as a form of mobile learning, yet it is. The infographic provided some great facts on the benefits of podcasting as a delivery type. And this really made me pause and consider this often ignored type of continuing education, the podcast. The benefits of podcasts are numerous. Podcasts require fewer technological [...]

Podcasts as M-Learning2017-09-14T07:53:02+00:00

Mobile Learning Strategy

2017-09-14T07:53:02+00:00

Recently we’ve been getting some questions about m-learning, or mobile learning, and thought it would be good to spend some more time on this topic. The questions we’ve been asked range from, “Do I need to offer mobile learning?” to, “What kind of content works best for m-learning?” Before we launch into answering all these questions, let’s agree on this central point: M-learning should be based on your learners’ behavior and should complement and augment your existing CE offerings. It shouldn’t be added just to tick the box. So with that foundation in mind, let’s launch into your questions. How do [...]

Mobile Learning Strategy2017-09-14T07:53:02+00:00

Meet Donita Bourns Douglas – Vice President of Client Success

2017-09-14T07:53:02+00:00

What is your role with InReach? I am responsible for client success, which means I assist our clients in successfully using the InReach product. As the VP of Client Success, this means not only guiding my team; it means personally connecting with clients and going beyond answering questions on how to best use the platform. A large part of what I do is strategizing with clients on all aspects of their education program, from planning out content additions to their educational catalog to providing guidance around marketing their courses. InReach offers a number of production and strategic services, and I assist [...]

Meet Donita Bourns Douglas – Vice President of Client Success2017-09-14T07:53:02+00:00

Launching a Webinar Series?

2017-09-14T07:53:02+00:00

More and more organizations are using webinars to educate their members, establish themselves as thought-leaders in their industry, promote the benefits of membership, or offer continuing education. If you are launching a webinar, here are some things to consider. Are you going to charge for your webinars? If you are offering free content, you need to partner with a provider who recognizes that, and offers a pricing model that fits your budget. Do you have a plan for making the webinar content available after the webinar? While many people might find your webinar content compelling, scheduling conflicts may prevent them from [...]

Launching a Webinar Series?2017-09-14T07:53:02+00:00

Amazon-ified Learning – What does that mean?

2025-11-24T16:33:27+00:00

I recently read this great blog by Shauna Vaughn, an online learning instructional designer. In her blog, Vaughn dreamed of a world where online learning took inspiration from Amazon’s mission statement and created a more customer-centric approach that kept learners coming back for more. Vaughn longed for the day when learning management systems incorporated some of Amazon’s tactics to make the online education shopping experience as easy, personalized, and responsive as shopping on Amazon. I’m excited to say this is the approach we’ve taken when designing our InReach course catalog! Vaughn dreamed of a day when a learning management system would [...]

Amazon-ified Learning – What does that mean?2025-11-24T16:33:27+00:00
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