I like to call learner technical support the “secret sauce” of our success in the continuing education industry. Not only is our superior support one of the many things that sets InReach above other companies, it is an invaluable asset to our clients. Just look at the statistics. 89% of consumers have stopped doing business [...]
Like many businesses in America, these are challenging times for associations. Between tighter budgets, and changing demographics the traditional business model built on membership dues is in need of a tune-up. One way that associations meet the financial challenges created by changing demographics and tighter budgets is to seek other sources of revenue, non-dues sources [...]
We asked our resident webcaster, Paul Meador, about some tips to follow for a successful online educational experience. Here’s what he had to share with us about an important aspect of an online training or event: the internet connection. In Paul’s words, “A lot of times, the people organizing webcasts or other streamed online events [...]
Does your course catalog work for you to drive registrations or sales, or do you have to do all the work promoting your content, while your course catalog merely serves as a content repository? For most people, the answer is the latter. Their course catalog is merely a listing of the courses their organization offers. [...]
These days M-learning, or mobile learning is a big buzz word in the online education field, and many organizations are scrambling to create an m-learning strategy. In a previous post we offered some tips on when and how to develop your m-learning strategy. Today, we’re going to focus on another aspect of mobile learning—one that [...]
How many times have you read a course description and had no idea what it’s about? When creating an educational course it is vital to have clear, set intentions so that your learners know what to expect. Well written course objectives clearly describe the topics that will be covered and the knowledge and skills your [...]
When we talk about the 4P’s of marketing, Promotion always comes last. By this point in the process you should have hammered out all the details with your product, its price and how your learners will access your courses (place). Now, you are ready for the final piece, promotion. Promoting your product can take many [...]
As a product guy who has experience with startups, SaaS companies, and large technology companies I have come to realize there are principles in this “IT world” that would translate well to the world of online education. Whether you are creating your first eLearning program or looking to take a continuing education program online consider [...]
What is your role with InReach? As the Manager of Client Success I help oversee the day-to-day operations of Production Services, Live Events, Contact Center and contribute to the Client Success team. I spend my time equally between the various departments, and view my primary role as immediately diagnosing and resolving any technical or customer [...]
So we’ve been talking about the 4P’s of marketing and how they relate to the world of continuing education. We’ve looked at Product, Place and now are going to examine Price. Of all the areas of marketing, pricing can be the most complicated, and most impactful. Get pricing wrong and it can cost you big [...]
