Blog

Recently we’ve spent a lot of time of time discussing how continuing education can be an important revenue driver for your organization. And while we’ve gotten some great success stories, we’ve also gotten some questions on how to convince your organization/Board to invest in a continuing education management system (CEMS). So, we kicked the idea around the office for a bit and came up with these tips. 1) Involve the leadership The organization’s top leaders have long-term strategic objectives for the organization. Find a way to show how investing in a CEMS can help meet those goals. Whether it is presenting [...]

Fine-tuning your pricing in relation to your continuing education programs can have a significant impact on your profits, but it isn’t always easy. We’ve created a must-have tip sheet to take the guesswork out of pricing, and here are 3 takeaways to get you started. Consider human behavior We humans are complex and diverse, but our brains react to certain situations in similar ways. Understanding the psychology behind pricing can give you an inside edge. Promote, promote, promote Promotions make customers expect the unexpected, create a sense of urgency, and can quickly deliver more sales overall or larger sales per customer. [...]

Traditionally summer is the time to load up the car with kids, pets, and whatever luggage will fit and hit the road for a summer road trip. And, if you have any hope of reaching your destination, you need a trusty map to guide you through all the twists and turns on your journey. This summer, we’ve created a guide to help you along your path to CE success. As with any trip, you begin by determining how far your current location is from your destination. In the CE world this means evaluating your delivery methods and looking for the quickest [...]

I like to call learner technical support the “secret sauce” of our success in the continuing education industry. Not only is our superior support one of the many things that sets InReach above other companies, it is an invaluable asset to our clients. Just look at the statistics. 89% of consumers have stopped doing business with a company after experiencing poor customer service.1 While 45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly.2 In the Contact Center we have a crucial mission. We are not only responsible for answering questions and resolving issues, [...]

We asked our resident webcaster, Paul Meador, about some tips to follow for a successful online educational experience. Here’s what he had to share with us about an important aspect of an online training or event: the internet connection. In Paul’s words, “A lot of times, the people organizing webcasts or other streamed online events forget to ask about the most basic thing—what is the internet connection like? Is it strong enough to support the entire, uninterrupted event? Some things need to be worked through, before committing to the location.” Here are some suggestions that Paul says are vital to the [...]

Does your course catalog work for you to drive registrations or sales, or do you have to do all the work promoting your content, while your course catalog merely serves as a content repository? For most people, the answer is the latter. Their course catalog is merely a listing of the courses their organization offers. This listing can sometimes be ordered by credit or date, but most likely is just a long, long alphabetical list of courses. Why should you care? Because at its core your course catalog is an eCommerce site, and in order to be successful and drive the [...]