Online Continuing Education

“Marketing owns our homepage, so it’s tough to get real estate for our online education.” “Our membership team owns email communication, and continuing education won’t be included this month.” “We don’t have budget to advertise our upcoming webinar series, all resources are allocated to next month’s annual conference.” Do any of these sound familiar within your organization? With the hundreds of continuing education pros we work with, we hear these phrases all too often and it’s time to flip the script. Here are five tips to work with your marketing and membership teams and make sure your education is getting the [...]

It’s that time of year again—annual planning. With October almost over, we’re on the downhill coast (or breakneck race…depending on your organization) to the end of 2015. With a new year comes new resolutions, new plans and new budgets, and updating your online continuing education should be an important initiative. Now is the time to start preparing to ensure your plan covers these critical components. The world of online learning is ever-changing so preparation involves lots of things. It means knowing what you want and need, knowing what the logical next steps are, what is available in the market, what’s new [...]

Recently we’ve spent a lot of time of time discussing how continuing education can be an important revenue driver for your organization. And while we’ve gotten some great success stories, we’ve also gotten some questions on how to convince your organization/Board to invest in a continuing education management system (CEMS). So, we kicked the idea around the office for a bit and came up with these tips. 1) Involve the leadership The organization’s top leaders have long-term strategic objectives for the organization. Find a way to show how investing in a CEMS can help meet those goals. Whether it is presenting [...]

Fine-tuning your pricing in relation to your continuing education programs can have a significant impact on your profits, but it isn’t always easy. We’ve created a must-have tip sheet to take the guesswork out of pricing, and here are 3 takeaways to get you started. Consider human behavior We humans are complex and diverse, but our brains react to certain situations in similar ways. Understanding the psychology behind pricing can give you an inside edge. Promote, promote, promote Promotions make customers expect the unexpected, create a sense of urgency, and can quickly deliver more sales overall or larger sales per customer. [...]

Traditionally summer is the time to load up the car with kids, pets, and whatever luggage will fit and hit the road for a summer road trip. And, if you have any hope of reaching your destination, you need a trusty map to guide you through all the twists and turns on your journey. This summer, we’ve created a guide to help you along your path to CE success. As with any trip, you begin by determining how far your current location is from your destination. In the CE world this means evaluating your delivery methods and looking for the quickest [...]

I like to call learner technical support the “secret sauce” of our success in the continuing education industry. Not only is our superior support one of the many things that sets InReach above other companies, it is an invaluable asset to our clients. Just look at the statistics. 89% of consumers have stopped doing business with a company after experiencing poor customer service.1 While 45% of US consumers will abandon an online transaction if their questions or concerns are not addressed quickly.2 In the Contact Center we have a crucial mission. We are not only responsible for answering questions and resolving issues, [...]