Online Continuing Education

If you’ve taken a basic marketing course, or done any reading on the subject, you’ve probably heard of the 4P’s of marketing; Product, Place, Price and Promotion. You’ve been told all you have to do is know what a particular group of people wants, where or how they want to purchase it, what they will pay for it and do all that exactly when they want it. In short, all you have to do is offer the right product in the right place, for the right price at the right time. If you’re anything like me you thought, “Yeah right! There’s [...]

I recently ran across this great infographic on the prevalence of mobile technology, and how that is enabling the boom in m-learning. What made this so interesting is that the m-learning, or mobile learning, they were referring to was podcasting. Most of us, myself included, don’t immediately think of podcasting as a form of mobile learning, yet it is. The infographic provided some great facts on the benefits of podcasting as a delivery type. And this really made me pause and consider this often ignored type of continuing education, the podcast. The benefits of podcasts are numerous. Podcasts require fewer technological [...]

Recently we’ve been getting some questions about m-learning, or mobile learning, and thought it would be good to spend some more time on this topic. The questions we’ve been asked range from, “Do I need to offer mobile learning?” to, “What kind of content works best for m-learning?” Before we launch into answering all these questions, let’s agree on this central point: M-learning should be based on your learners’ behavior and should complement and augment your existing CE offerings. It shouldn’t be added just to tick the box. So with that foundation in mind, let’s launch into your questions. How do [...]

More and more organizations are using webinars to educate their members, establish themselves as thought-leaders in their industry, promote the benefits of membership, or offer continuing education. If you are launching a webinar, here are some things to consider. Are you going to charge for your webinars? If you are offering free content, you need to partner with a provider who recognizes that, and offers a pricing model that fits your budget. Do you have a plan for making the webinar content available after the webinar? While many people might find your webinar content compelling, scheduling conflicts may prevent them from [...]

As a continuing education pro, your instincts can be pretty spot-on on what will and won’t be successful with your learners. But, your instincts become even more powerful when you have some access to data to inform your decisions. By leveraging data on learner preferences, you can give your program that inside edge. Simply having as little as two key pieces of data may be enough to knock it out of the park, or at least help you predict winning strategies for your program. The first is that, in a 2014 InReach survey, 69% of respondents feel that they should be [...]