Recently we’ve spent a lot of time of time discussing how continuing education can be an important revenue driver for your organization. And while we’ve gotten some great success stories, we’ve also gotten some questions on how to convince your organization/Board to invest in a continuing education management system (CEMS). So, we kicked the idea [...]
It’s no secret that continuing education is an aspect of the professional world that is here to stay and is quite important. In today’s fast paced world with a workforce that is becoming more and more technologically literate, it’s important that your continuing education keeps up with the times. It’s essential to consider your audience—what [...]
Fine-tuning your pricing in relation to your continuing education programs can have a significant impact on your profits, but it isn’t always easy. We’ve created a must-have tip sheet to take the guesswork out of pricing, and here are 3 takeaways to get you started. Consider human behavior We humans are complex and diverse, but [...]
Traditionally summer is the time to load up the car with kids, pets, and whatever luggage will fit and hit the road for a summer road trip. And, if you have any hope of reaching your destination, you need a trusty map to guide you through all the twists and turns on your journey. This [...]
I like to call learner technical support the “secret sauce” of our success in the continuing education industry. Not only is our superior support one of the many things that sets InReach above other companies, it is an invaluable asset to our clients. Just look at the statistics. 89% of consumers have stopped doing business [...]
Like many businesses in America, these are challenging times for associations. Between tighter budgets, and changing demographics the traditional business model built on membership dues is in need of a tune-up. One way that associations meet the financial challenges created by changing demographics and tighter budgets is to seek other sources of revenue, non-dues sources [...]
We asked our resident webcaster, Paul Meador, about some tips to follow for a successful online educational experience. Here’s what he had to share with us about an important aspect of an online training or event: the internet connection. In Paul’s words, “A lot of times, the people organizing webcasts or other streamed online events [...]
Does your course catalog work for you to drive registrations or sales, or do you have to do all the work promoting your content, while your course catalog merely serves as a content repository? For most people, the answer is the latter. Their course catalog is merely a listing of the courses their organization offers. [...]
These days M-learning, or mobile learning is a big buzz word in the online education field, and many organizations are scrambling to create an m-learning strategy. In a previous post we offered some tips on when and how to develop your m-learning strategy. Today, we’re going to focus on another aspect of mobile learning—one that [...]
When we talk about the 4P’s of marketing, Promotion always comes last. By this point in the process you should have hammered out all the details with your product, its price and how your learners will access your courses (place). Now, you are ready for the final piece, promotion. Promoting your product can take many [...]
