In addition to providing formal continuing education to your members, quick and easy recommendations on other professional resources can increase your value in their eyes. This can be as simple as linking to relevant news article in your newsletter and re-publishing it in your member publication (with permission of course). Go a step further by [...]
Selling the value of your organization’s membership can sometimes be tricky. What are potential members looking for? What will retain them? What will keep them actively engaged? Earlier this month on Forbes.com, Patrick Hull gives professionals four reasons they should join trade and professional associations. Conversely, as one of the associations professionals are considering joining, [...]
Editorial: The Future is Now, Meetings.net As a recent survey by Elsevier’s Office of Continuing Medical Education, Academic CME, and ArcheMedX recently found, clinicians are moving away from their traditional reliance on live activities and toward getting more of their education online. Forbes makes move into online MBAs, Financial Times “The opportunity to bring business [...]
You want to provide the best educational opportunities for your members. You could follow your gut - which may or may not be accurate - or you can go straight to the source for answers. Tagoras recently conducted a brief survey on how associations are performing market assessments to better understand their members’ needs. For [...]
Doctors Use Social For Continuous Medical Education, InformationWeek "We've actively managed to engage a large group of researchers and significant academics who are moving away from writing textbooks and journal articles to doing more in the online arena," [Mike] Cadogan said. Inside a 29-Month Membership Growth Streak, Associations Now So, what’s in the water at [...]
