Monthly Archives: September 2015

Recently we’ve spent a lot of time of time discussing how continuing education can be an important revenue driver for your organization. And while we’ve gotten some great success stories, we’ve also gotten some questions on how to convince your organization/Board to invest in a continuing education management system (CEMS). So, we kicked the idea around the office for a bit and came up with these tips. 1) Involve the leadership The organization’s top leaders have long-term strategic objectives for the organization. Find a way to show how investing in a CEMS can help meet those goals. Whether it is presenting [...]

Fine-tuning your pricing in relation to your continuing education programs can have a significant impact on your profits, but it isn’t always easy. We’ve created a must-have tip sheet to take the guesswork out of pricing, and here are 3 takeaways to get you started. Consider human behavior We humans are complex and diverse, but our brains react to certain situations in similar ways. Understanding the psychology behind pricing can give you an inside edge. Promote, promote, promote Promotions make customers expect the unexpected, create a sense of urgency, and can quickly deliver more sales overall or larger sales per customer. [...]