18 06, 2015

Four Tips from the Tech World

By |2017-09-14T07:53:01+00:00June 18th, 2015|Blog, Online Continuing Education, Professional Association CE|Comments Off on Four Tips from the Tech World

As a product guy who has experience with startups, SaaS companies, and large technology companies I have come to realize there are principles in this “IT world” that would translate well to the world of online education. Whether you are creating your first eLearning program or looking to take a continuing education program online consider [...]

1 06, 2015

Marketing Your Continuing Education: Price

By |2017-09-14T07:53:01+00:00June 1st, 2015|Blog, Online Continuing Education, Professional Association CE|Comments Off on Marketing Your Continuing Education: Price

So we’ve been talking about the 4P’s of marketing and how they relate to the world of continuing education. We’ve looked at Product, Place and now are going to examine Price. Of all the areas of marketing, pricing can be the most complicated, and most impactful. Get pricing wrong and it can cost you big [...]

21 05, 2015

Course Design for the Modern Learner

By |2017-09-14T07:53:02+00:00May 21st, 2015|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE|Comments Off on Course Design for the Modern Learner

As Neil recently pointed out in his blog, learners have changed, and their learning preferences have changed. The question then becomes, how do you develop courses that will engage, stimulate, educate and excite the modern learner? Here are some course design tips we thought you might find helpful: Make it bite-sized. Over-loaded schedules and frequent [...]

13 05, 2015

What Modern Learners Want… It May Not Be What You Think

By |2017-09-14T07:53:02+00:00May 13th, 2015|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE|Comments Off on What Modern Learners Want… It May Not Be What You Think

Recently I saw this infographic from Bersin by Deloitte, HR specialists, which dissects the modern learner. While they were focused on learners in a corporate environment, their findings are applicable across industries and provide great insight into the challenges that those focused on professional continuing education encounter. Today’s work places are fast-paced ever changing environments [...]

6 05, 2015

How Innovative Are You? Attend the Upcoming Seminar to Learn More

By |2017-09-14T07:53:02+00:00May 6th, 2015|Blog, Events, Online Continuing Education, Professional Association CE|Comments Off on How Innovative Are You? Attend the Upcoming Seminar to Learn More

We’re counting down to May 15th for the first Innovation Seminar exclusively for Association and Non-Profit executives focused on evolving your workforce, communications, technologies and budgets. These four key areas were highlighted in the 2014 State of Digital Marketing in Associations report conducted by Demand Metric where associations and non-profits are significantly trailing behind corporations. [...]

29 04, 2015

Marketing Your Continuing Education: Place

By |2017-09-14T07:53:02+00:00April 29th, 2015|Blog, Online Continuing Education, Professional Association CE|Comments Off on Marketing Your Continuing Education: Place

In marketing, the term Place refers to where a buyer can go to purchase your product. For many companies this involves deciding on distribution channels, or what resellers to work with, or whether to hire a sales team and sell directly. When applying the 4P’s of marketing (product, place, price and promotion) to the world [...]

20 04, 2015

Marketing Your Continuing Education: Product

By |2017-09-14T07:53:02+00:00April 20th, 2015|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE|Comments Off on Marketing Your Continuing Education: Product

If you’ve taken a basic marketing course, or done any reading on the subject, you’ve probably heard of the 4P’s of marketing; Product, Place, Price and Promotion. You’ve been told all you have to do is know what a particular group of people wants, where or how they want to purchase it, what they will [...]

16 04, 2015

Saving Time on Marketing and Communications

By |2017-09-14T07:53:02+00:00April 16th, 2015|Blog, Online Continuing Education, Professional Association CE|Comments Off on Saving Time on Marketing and Communications

How much time do you spend marketing your CE content to existing customers? How many spreadsheets do you have tracking what people bought in order to determine which new products they might be interested in? Wouldn’t it be nice if you could automate this? We’ve been thinking a lot about marketing recently. And I don’t [...]

31 03, 2015

Podcasts as M-Learning

By |2017-09-14T07:53:02+00:00March 31st, 2015|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE|Comments Off on Podcasts as M-Learning

I recently ran across this great infographic on the prevalence of mobile technology, and how that is enabling the boom in m-learning. What made this so interesting is that the m-learning, or mobile learning, they were referring to was podcasting. Most of us, myself included, don’t immediately think of podcasting as a form of mobile [...]

3 03, 2015

Mobile Learning Strategy

By |2017-09-14T07:53:02+00:00March 3rd, 2015|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE|Comments Off on Mobile Learning Strategy

Recently we’ve been getting some questions about m-learning, or mobile learning, and thought it would be good to spend some more time on this topic. The questions we’ve been asked range from, “Do I need to offer mobile learning?” to, “What kind of content works best for m-learning?” Before we launch into answering all these [...]

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