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1505, 2017

Referral Marketing – Your Opinion Matters

By |May 15th, 2017|Uncategorized|0 Comments

How many of you buy a grocery product because your Mom or Dad told you a certain brand was the best?  If you are like me, you didn’t do any independent research to verify your parents’ recommendation.  You trusted them and acted on it.  You’re welcome, Tide.  In its simplest form, this is referral marketing.

Referral marketing is defined as a “method of promoting products or services to new customers through referrals, usually word of mouth.  Such referrals often happen spontaneously but business can influence this through appropriate strategies.”  Studies and surveys have proven that referral marketing is powerful, and it is one of the most effective forms of advertising when it comes to sales.

A Nielsen online survey found that 84% of global respondents, across 58 countries, said referral, also known as “earned advertising” is the most trusted of all advertising.  A mere one percent of millennials trust traditional advertising and not only purchase based on referrals but also share referrals.  Gen Xers fall into this category too.

Another powerful characteristic of referral advertising is that it is extremely targeted.  After all, the goal is to create a personal recommendation to a family member, friend, or colleague.  Trust drives the effectiveness of referrals too.  Almost all people trust a person’s opinion over standard advertising.  Last, with social media, an average consumer can reach many people within seconds!  These benefits make referral marketing an attractive way to drive new sales.

The InReach product has features that support referral marketing.  If you are not using these features, please consider doing so!  If you have any questions on these options, please contact your Client Success Manager.

Add a ratings and reviews tab to your course description by publishing your evaluations results.
Activate the “Customer Who Bought This Item Also Bought” feature.
Encourage your staff, program planners, speakers, and registrants to use the social media choices in the product description: Facebook, LinkedIn, Twitter, Google Plus, and email.  It’s an easy post.
Include evaluation comments on your catalog landing page.

Other ways to use referral marketing:

Develop a referral campaign for a limited time frame and purpose. Use InReach’s sales survey and discounting options to make this work.

For example, include in your generic advertising on an upcoming webcast that registrants will receive a discount on a future program if they refer a new learner to the webcast, and the learner registers. The criteria can be of your choosing—a new learner to that program only, or a new learner overall that has never purchased an online course.
Email last year’s batch of new lawyers and offer them a discount if they refer a brand-new lawyer to buy anything in your online catalog.
If you have a mandatory course that is also made available through another provider, ask the past registrants of your mandatory course to refer someone that still needs the mandatory offering.

Include evaluation comments and ratings in all your standard adverting. This works especially well for those programs that are done year after year.

InReach continues to work on other product features that help market and merchandize for you.  If any ideas about features that support referral marketing, if you have effectively used referral marketing, or you have some lessons learned to share, pleases contact me.  I’d love to hear from you.

 

 

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1009, 2015

Embrace the challenge, embrace the change!

By |September 10th, 2015|Uncategorized|0 Comments

“Progress is impossible without change, and those who cannot change their minds cannot change anything.” – George Bernard Shaw

 

More often than not, when asked why they’re considering changing up their continuing education program to offer more online options, association leaders cite the need to keep up with the changing times, technologically speaking. They also mention […]

912, 2014

SCORM: Why Now?

By |December 9th, 2014|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE, Uncategorized|0 Comments

Considering that SCORM has existed for a number of years, why is it only now becoming a hot topic in the world of continuing education (CE)? Again, if we look to the history of both SCORM and CE the answers become clearer.

The last blog explored how SCORM was developed out of the training needs of […]

212, 2014

SCORM: An Acronym Demystified

By |December 2nd, 2014|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE, Uncategorized|0 Comments

One of the hot topics in on-line continuing education these days is SCORM. In fact, the term is being so commonly used that it runs the risk of becoming just another acronym tossed around without true comprehension of its meaning. So now is a good time to focus on SCORM, understand what it means to […]

1510, 2014

Get the Inside scoop- What One Learner Wants in CE

By |October 15th, 2014|Uncategorized|0 Comments

Have you ever wondered what your learners are looking for in their continuing education (CE) content? Well, now you have the chance to hear one learner’s perspective. We sat down with Ryan Green, our InReach Controller, to find out first-hand what he looks for in CE.

Ryan: “As an accountant in the state of Texas, I […]

510, 2014

Build vs Buy – Strategic Planning and Product Roadmaps

By |October 5th, 2014|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE, Uncategorized|0 Comments

As I wrap up this series on Build vs Buy, there is one more topic to explore, strategic planning. It goes without saying that if you are thinking of building an online continuing education management system (CEMS), you are already convinced of the member benefits and are committed to providing the best user experience.

Part of […]

707, 2014

Getting Management Buy-In

By |July 7th, 2014|Uncategorized|0 Comments

Change is hard. No matter how much a person, or organization, claims to embrace change, it always takes some convincing. Even when you are making improvements and upgrading systems and processes, there is a tendency to cling on to the old, familiar ways of doing things. So, as you prepare to either upgrade your training […]

707, 2014

What to Look for in an Online Education System

By |July 7th, 2014|Uncategorized|0 Comments

Previously, we talked about why you should consider bringing your onboarding, training and continuing education programs in-house and online. For many people it stops at talk, since the search for the right system can become daunting.

The alphabet soup of TMS (Talent Management System), LMS (Learning Management System) and CEMS (Continuing Education Management System), and the […]