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15 05, 2017

Referral Marketing – Your Opinion Matters

By | 2017-09-14T07:52:59+00:00 May 15th, 2017|Uncategorized|0 Comments

How many of you buy a grocery product because your Mom or Dad told you a certain brand was the best?  If you are like me, you didn’t do any independent research to verify your parents’ recommendation.  You trusted them and acted on it.  You’re welcome, Tide.  In its simplest form, this is referral marketing. [...]

10 09, 2015

Embrace the challenge, embrace the change!

By | 2016-04-06T20:55:25+00:00 September 10th, 2015|Uncategorized|0 Comments

“Progress is impossible without change, and those who cannot change their minds cannot change anything.” – George Bernard Shaw   More often than not, when asked why they’re considering changing up their continuing education program to offer more online options, association leaders cite the need to keep up with the changing times, technologically speaking. They [...]

9 12, 2014

SCORM: Why Now?

By | 2017-09-14T07:53:04+00:00 December 9th, 2014|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE, Uncategorized|0 Comments

Considering that SCORM has existed for a number of years, why is it only now becoming a hot topic in the world of continuing education (CE)? Again, if we look to the history of both SCORM and CE the answers become clearer. The last blog explored how SCORM was developed out of the training needs [...]

2 12, 2014

SCORM: An Acronym Demystified

By | 2017-09-14T07:53:05+00:00 December 2nd, 2014|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE, Uncategorized|0 Comments

One of the hot topics in on-line continuing education these days is SCORM. In fact, the term is being so commonly used that it runs the risk of becoming just another acronym tossed around without true comprehension of its meaning. So now is a good time to focus on SCORM, understand what it means to [...]

15 10, 2014

Get the Inside scoop- What One Learner Wants in CE

By | 2016-04-08T20:58:40+00:00 October 15th, 2014|Uncategorized|0 Comments

Have you ever wondered what your learners are looking for in their continuing education (CE) content? Well, now you have the chance to hear one learner’s perspective. We sat down with Ryan Green, our InReach Controller, to find out first-hand what he looks for in CE. Ryan: “As an accountant in the state of Texas, [...]

5 10, 2014

Build vs Buy – Strategic Planning and Product Roadmaps

By | 2017-09-14T07:53:05+00:00 October 5th, 2014|Blog, Financial, Healthcare, Legal, Online Continuing Education, Professional Association CE, Uncategorized|0 Comments

As I wrap up this series on Build vs Buy, there is one more topic to explore, strategic planning. It goes without saying that if you are thinking of building an online continuing education management system (CEMS), you are already convinced of the member benefits and are committed to providing the best user experience. Part [...]

7 07, 2014

Getting Management Buy-In

By | 2017-09-14T07:53:05+00:00 July 7th, 2014|Uncategorized|0 Comments

Change is hard. No matter how much a person, or organization, claims to embrace change, it always takes some convincing. Even when you are making improvements and upgrading systems and processes, there is a tendency to cling on to the old, familiar ways of doing things. So, as you prepare to either upgrade your training [...]

7 07, 2014

What to Look for in an Online Education System

By | 2016-04-08T22:07:14+00:00 July 7th, 2014|Uncategorized|0 Comments

Previously, we talked about why you should consider bringing your onboarding, training and continuing education programs in-house and online. For many people it stops at talk, since the search for the right system can become daunting. The alphabet soup of TMS (Talent Management System), LMS (Learning Management System) and CEMS (Continuing Education Management System), and [...]