InReach supports professional associations in delivering high-quality continuing education that meets accreditation standards and advances member learning. Our solutions help associations create, manage, and deliver compliant CE programs with confidence. We ensure educational integrity, accurate credit tracking, and a seamless learner experience across live and online formats.
Recently I saw this infographic from Bersin by Deloitte, HR specialists, which dissects the modern learner. While they were focused on learners in a corporate environment, their findings are applicable across industries and provide great insight into the challenges that those focused on professional continuing education encounter. Today’s work places are fast-paced ever changing environments [...]
We’re counting down to May 15th for the first Innovation Seminar exclusively for Association and Non-Profit executives focused on evolving your workforce, communications, technologies and budgets. These four key areas were highlighted in the 2014 State of Digital Marketing in Associations report conducted by Demand Metric where associations and non-profits are significantly trailing behind corporations. [...]
In marketing, the term Place refers to where a buyer can go to purchase your product. For many companies this involves deciding on distribution channels, or what resellers to work with, or whether to hire a sales team and sell directly. When applying the 4P’s of marketing (product, place, price and promotion) to the world [...]
If you’ve taken a basic marketing course, or done any reading on the subject, you’ve probably heard of the 4P’s of marketing; Product, Place, Price and Promotion. You’ve been told all you have to do is know what a particular group of people wants, where or how they want to purchase it, what they will [...]
How much time do you spend marketing your CE content to existing customers? How many spreadsheets do you have tracking what people bought in order to determine which new products they might be interested in? Wouldn’t it be nice if you could automate this? We’ve been thinking a lot about marketing recently. And I don’t [...]
I recently ran across this great infographic on the prevalence of mobile technology, and how that is enabling the boom in m-learning. What made this so interesting is that the m-learning, or mobile learning, they were referring to was podcasting. Most of us, myself included, don’t immediately think of podcasting as a form of mobile [...]
Recently we’ve been getting some questions about m-learning, or mobile learning, and thought it would be good to spend some more time on this topic. The questions we’ve been asked range from, “Do I need to offer mobile learning?” to, “What kind of content works best for m-learning?” Before we launch into answering all these [...]
More and more organizations are using webinars to educate their members, establish themselves as thought-leaders in their industry, promote the benefits of membership, or offer continuing education. If you are launching a webinar, here are some things to consider. Are you going to charge for your webinars? If you are offering free content, you need [...]
I recently read this great blog by Shauna Vaughn, an online learning instructional designer. In her blog, Vaughn dreamed of a world where online learning took inspiration from Amazon’s mission statement and created a more customer-centric approach that kept learners coming back for more. Vaughn longed for the day when learning management systems incorporated some [...]
As a continuing education pro, your instincts can be pretty spot-on on what will and won’t be successful with your learners. But, your instincts become even more powerful when you have some access to data to inform your decisions. By leveraging data on learner preferences, you can give your program that inside edge. Simply having [...]
