Selling the value of your organization’s membership can sometimes be tricky. What are potential members looking for? What will retain them? What will keep them actively engaged? Earlier this month on Forbes.com, Patrick Hull gives professionals four reasons they should join trade and professional associations. Conversely, as one of the associations professionals are considering joining, [...]
October 8th marked my one year anniversary at InReach. It’s been a year of learning about the market for continuing education, our clients, and the members they serve. It’s also been a year of understanding InReach and how we need to change and grow in order to better serve that market, and more importantly provide an [...]
Editorial: The Future is Now, Meetings.net As a recent survey by Elsevier’s Office of Continuing Medical Education, Academic CME, and ArcheMedX recently found, clinicians are moving away from their traditional reliance on live activities and toward getting more of their education online. Forbes makes move into online MBAs, Financial Times “The opportunity to bring business [...]
Ghosts, Goblins and 2014 Planning....which is scariest? I’ll have to go with 2014 planning on this one, as ghosts and goblins are largely fictional, and everybody knows annual planning is a harsh reality. I have been constructing annual plans for a LONG time and it never gets any easier. The process improves, for sure, [...]
“The education of a man is never completed until he dies.” - Robert E. Lee The term mandatory continuing professional education bothers me. Given what I do for a living, saying that may constitute heresy. So let me explain. For many, including members of the public that professionals serve, the word mandatory implies that [...]
You want to provide the best educational opportunities for your members. You could follow your gut - which may or may not be accurate - or you can go straight to the source for answers. Tagoras recently conducted a brief survey on how associations are performing market assessments to better understand their members’ needs. For [...]
Doctors Use Social For Continuous Medical Education, InformationWeek "We've actively managed to engage a large group of researchers and significant academics who are moving away from writing textbooks and journal articles to doing more in the online arena," [Mike] Cadogan said. Inside a 29-Month Membership Growth Streak, Associations Now So, what’s in the water at [...]
It is back-to-school season, and the kids are not the only ones gearing up to dive back into educational pursuits. Adult professionals in just about every industry are thinking about school as well. Some are seeking out courses because they are mandated by their state and/or industry, and some because they want the next promotion, [...]
