Predicting Success: What Your Learners Want

As a continuing education pro, your instincts can be pretty spot-on on what will and won’t be successful with your learners. But, your instincts become even more powerful when you have some access to data to inform your decisions.

By leveraging data on learner preferences, you can give your program that inside edge. Simply having as little as two key pieces of data may be enough to knock it out of the park, or at least help you predict winning strategies for your program.

The first is that, in a 2014 InReach survey, 69% of respondents feel that they should be able to take all of their continuing education online. With the majority of respondents, who covered a spectrum of professions and age ranges, wanting to take every course online, you can’t lose by making your content available online 24/7.

Going back to the adage of “knocking it out of the park” there is more data to back up these stated learner preferences.  A whopping 83% of professionals had taken an online class within the previous 12 months.

So if you’re debating over whether to take your program online, or are considering whether to expand your online presence, this data should help you see that online education is a safe bet.

For more information on learner preferences check out this infographic.

About the Author:

Jill is responsible for the integrated marketing and communications efforts to build awareness and generate demand for InReach. Previously, she held positions at OutboundEngine, Blackbaud, Convio, and FXpress Corporation. Jill’s experience includes branding and positioning of products and services to both the non-profit and for-profit sectors, public and analyst relations, market research, content marketing, social media, events and strategic corporate partnerships. She holds a Bachelor of Journalism from The University of Texas at Austin.

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