In addition to providing formal continuing education to your members, quick and easy recommendations on other professional resources can increase your value in their eyes. This can be as simple as linking to relevant news article in your newsletter and re-publishing it in your member publication (with permission of course).
Go a step further by providing a reading list, book review or even hosting an online book club.
Amazon founder and new owner of the Washington Post Jeff Bezos recently shared the three books he encourages his executives to read:
- The Effective Executive by Peter Drucker
- The Innovator’s Solution by Clayton Christensen
- The Goal by Eliyahu Goldratt
One of these could be right for your first book review or online book club. Or simply provide this list to your members as recommended reading.
