Webinar Recap: Using Content to Drive Member Loyalty

In case you missed last week’s dynamo cast of presenters on the topic of “Using Content to Drive Member Loyalty” here’s a quick recap and links to the presentation slides and webinar recording.

Amanda Davis, Online Learning Manager at North Carolina Association of CPAs discussed how their use of high-quality educational content helps to keep members satisfaction with the organization high and lead to overall member retention.

Dean West, founder and President of Association Laboratory Inc. highlighted their recent report on the “Future of Association Engagement” and how those key findings relate to the NCACPA case study.

It was a great session, and thank you to Amanda and Dean for sharing their expertise!